MJBizMag November-December 2021 - 50

What Consumers Want
What's Hot in Flower?
Consumers might have more choice than ever when it comes to flower, but some strains,
products and sizes still dominate the combined flower markets in CA, CO, NV, OR and WA.
Segment breakdown
Flower sales by segment from January 2020 to September 2021.
$50M
$100M
$150M
$200M
$250M
$300M
$0
2020
Top package size
1. 3.5g (1/8oz)
2. Bulk
3. 14g (1/2oz)
4. 28g (1oz)
5. 7g (1/4oz)
*Excludes house brands
Hybrid
September
2021 Sales
Indica
Sativa
Popcorn
2021
Top products*
1. Caliva: Alien OG 3.5g (1/8oz)
2. CannaBiotix (CBX): Cereal Milk 3.5g (1/8oz)
3. Pacific Stone: Wedding Cake 3.5g (1/8oz)
4. Top Shelf: Whoa-Si-Whoa 3.5g (1/8oz)
5. Pacific Stone: 805 Glue 3.5g (1/8oz)
Top strains/types
1. Wedding Cake
2. Sativa dominant
3. Ice Cream Cake
4. GG4
5. Blue Dream
Source: Headset
1. Hybrid $233M
$66M
$43M
$24M
$8M
2. Indica
3. Sativa
4. Popcorn
5. Other
YOY
% change
-13%
-14%
-21%
-9%
-38%
Flower Power
F
Price and potency drive most bud sales, but educated consumers
show interest in terpenes and minor cannabinoids
By Omar Sacirbey
lower is the undisputed champion
of marijuana products, making
up more than half of market
share-and often more when including
pre-rolls.
Although flower's dominance has
slipped slightly over the years as more
formats have become available, business
owners anticipate that flower will
continue to hold a dominant position in
the future.
PUMP UP THE POTENCY
Marijuana retailers say that potency is
still the main trait that consumers seek in
the flower they buy.
50 MJBizMagazine | November-December 2021
" Consistent with most of the market,
it's THC percentage and potency that are
going to drive sales. If people see THC
percentage in excess of 30%, (consumers
are) always going to be immediately
attracted to those options, " said Dominic
Cundari, general manager at ArborSide,
a medical and recreational cannabis

MJBizMag November-December 2021

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