MJBizMag November-December 2021 - 60

What Consumers Want
The Most Popular Edibles this Year
It's no secret that gummies are the top seller among edibles consumers. Here's how the
other edibles compare based on total sales through September in CA, CO, NV, OR and WA.
Other
$1.2M
Cookies
$19.8M
Savory edibles
$1M
Cooking
ingredients
$1.5M
Chocolates
$94.8M
Brownies, blondies
and cereal bars
$9.3M
Candy, lozenges
and gums
$26.7M
Mints
$22.7M
Source: Headset
March of the Gummies
Edibles and beverages are popular choices with new cannabis users,
but some retailers claim there's less bang for the buck
By Omar Sacirbey
L
eeriness over respiratory hazards
is one factor that drives some cannabis
consumers away from flower
and vapes and toward edibles and infused
beverages, industry observers said.
" I do see people come in that ... have
a 20-year history with cigarettes, and the
last thing they want to do is put more
combustibles in their body. So you find
that they lean more toward edibles, " said
Dominic Cundari, general manager at
ArborSide in Ann Arbor, Michigan. He
said edibles outsell concentrates at his
store, defying national trends.
60 MJBizMagazine | November-December 2021
BRANDING OPPORTUNITIES
Cundari and others believe edibles will
continue to gain market share for reasons
that include ease of use, familiarity,
popular brands and new innovations.
" Another factor that really plays a
big part in people's minds is brands, "
Gummies
$601.9M
Caramels,
chews
and taffy
$81.9M
Honey, sugar
and sweeteners
$1M

MJBizMag November-December 2021

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