MJBizMag November-December 2021 - 64

What Consumers Want
Best of the Rest
Topicals, tinctures and capsules lag other categories but are
popular with women and older consumers
By Omar Sacirbey
A look at buying trends for
September in combined markets
of CA, CO, NV, OR and WA.
Who's buying
Topicals
Women: 48%
16%
15%
15%
2%
Boomers
Gen Xers
Millennials
Gen Zers
Men: 52%
15%
15%
18%
4%
Tinctures, Sublinguals
14%
15%
14%
Men: 55%
Boomers
Gen Xers
Millennials
2%
The Cannavative brand owns nearly 85% of the cannabis capsule market in Nevada. Courtesy Photo
A
small but growing segment
of the industry belongs to
products such as topicals,
tinctures and capsules. While their
appeal is not broad, they still have a
reliable customer base and are worth
having on store shelves.
This allure is especially noticeable
in states with a high proportion of
older cannabis consumers, noted Jeff
Finnerty, head of marketing at New
York-based multistate operator Ayr
Wellness. " Things like capsules, tinctures
and topicals, which have a wellness
or medical connotation, do better in
places like Florida than, say, Nevada or
California, " he said.
Dominic Cundari, general manager
at ArborSide, a marijuana retailer in
Michigan, believes these products
64 MJBizMagazine | November-December 2021
10%
13%
12%
Gen Zers
Women: 37%
Capsules
Boomers
Gen Xers
Millennials
2%
Gen Zers
4%
May not add up to 100% due to rounding.
Source: Headset
3%
15%
17%
20%
Women: 45%
Men: 63%
14%
21%
24%

MJBizMag November-December 2021

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