MJBizMag November-December 2021 - 72

CANNABIS
LEADERS
Victor Pinho
Founder and CEO,
Emerald Farm Tours
San Francisco
After working in corporate
marketing for the better part of
a decade, Victor Pinho got an
opportunity to meld his career with
his personal passion for marijuana
in 2014, when he secured a job
as marketing director at Berkeley
Patients Group (BPG), a dispensary
in Berkeley, California.
It was a dream come true that ultimately led Pinho to found
his own company, Emerald Farm Tours, just before California's
recreational market launched in January 2018.
" Everything kind of came together-career, education,
cannabis-it all came together under BPG ... and it's really
where I developed a lot of those skills that have me where I am
today, " Pinho said of (BPG).
During his nearly four years at BPG, Pinho said he learned
the industry " end-to-end. "
" I really did get a chance to do some very unique things
very early in the industry with BPG, and if I wasn't with BPG
or a Harborside, those opportunities would not have been
possible, " he said.
For instance, when Pinho was hired in 2014, he became
one of the first marketing directors for a medical marijuana
dispensary. And during his three years at the company, he
often focused on " operational problems " that are unique to
the cannabis industry, given its semi-legal status.
Pino said the experiences at BPG taught him how to adapt.
In addition to fostering connections for Emerald Farm
Tours, which provides guided tours of California marijuana
businesses, the dispensary experience gave Pinho something
to fall back on when the COVID-19 pandemic hit in 2020.
Though the cannabis tourism business was booming
through 2018 and 2019, it ground to a halt when the pandemic
hit in March 2020, and so Pinho returned to what he learned at
BPG: cannabis retail.
" I fell back on those skills that I learned at BPG, to go back

MJBizMag November-December 2021

Table of Contents for the Digital Edition of MJBizMag November-December 2021

MJBizMag November-December 2021 - 1
MJBizMag November-December 2021 - 2
MJBizMag November-December 2021 - 3
MJBizMag November-December 2021 - 4
MJBizMag November-December 2021 - 5
MJBizMag November-December 2021 - 6
MJBizMag November-December 2021 - 7
MJBizMag November-December 2021 - 8
MJBizMag November-December 2021 - 9
MJBizMag November-December 2021 - 10
MJBizMag November-December 2021 - 11
MJBizMag November-December 2021 - 12
MJBizMag November-December 2021 - 13
MJBizMag November-December 2021 - 14
MJBizMag November-December 2021 - 15
MJBizMag November-December 2021 - 16
MJBizMag November-December 2021 - 17
MJBizMag November-December 2021 - 18
MJBizMag November-December 2021 - 19
MJBizMag November-December 2021 - 20
MJBizMag November-December 2021 - 21
MJBizMag November-December 2021 - 22
MJBizMag November-December 2021 - 23
MJBizMag November-December 2021 - 24
MJBizMag November-December 2021 - 25
MJBizMag November-December 2021 - 26
MJBizMag November-December 2021 - 27
MJBizMag November-December 2021 - 28
MJBizMag November-December 2021 - 29
MJBizMag November-December 2021 - 30
MJBizMag November-December 2021 - 31
MJBizMag November-December 2021 - 32
MJBizMag November-December 2021 - 33
MJBizMag November-December 2021 - 34
MJBizMag November-December 2021 - 35
MJBizMag November-December 2021 - 36
MJBizMag November-December 2021 - 37
MJBizMag November-December 2021 - 38
MJBizMag November-December 2021 - 39
MJBizMag November-December 2021 - 40
MJBizMag November-December 2021 - 41
MJBizMag November-December 2021 - 42
MJBizMag November-December 2021 - 43
MJBizMag November-December 2021 - 44
MJBizMag November-December 2021 - 45
MJBizMag November-December 2021 - 46
MJBizMag November-December 2021 - 47
MJBizMag November-December 2021 - 48
MJBizMag November-December 2021 - 49
MJBizMag November-December 2021 - 50
MJBizMag November-December 2021 - 51
MJBizMag November-December 2021 - 52
MJBizMag November-December 2021 - 53
MJBizMag November-December 2021 - 54
MJBizMag November-December 2021 - 55
MJBizMag November-December 2021 - 56
MJBizMag November-December 2021 - 57
MJBizMag November-December 2021 - 58
MJBizMag November-December 2021 - 59
MJBizMag November-December 2021 - 60
MJBizMag November-December 2021 - 61
MJBizMag November-December 2021 - 62
MJBizMag November-December 2021 - 63
MJBizMag November-December 2021 - 64
MJBizMag November-December 2021 - 65
MJBizMag November-December 2021 - 66
MJBizMag November-December 2021 - 67
MJBizMag November-December 2021 - 68
MJBizMag November-December 2021 - 69
MJBizMag November-December 2021 - 70
MJBizMag November-December 2021 - 71
MJBizMag November-December 2021 - 72
MJBizMag November-December 2021 - 73
MJBizMag November-December 2021 - 74
MJBizMag November-December 2021 - 75
MJBizMag November-December 2021 - 76
MJBizMag November-December 2021 - 77
MJBizMag November-December 2021 - 78
MJBizMag November-December 2021 - 79
MJBizMag November-December 2021 - 80
MJBizMag November-December 2021 - 81
MJBizMag November-December 2021 - 82
MJBizMag November-December 2021 - 83
MJBizMag November-December 2021 - 84
MJBizMag November-December 2021 - 85
MJBizMag November-December 2021 - 86
MJBizMag November-December 2021 - 87
MJBizMag November-December 2021 - 88
MJBizMag November-December 2021 - 89
MJBizMag November-December 2021 - 90
MJBizMag November-December 2021 - 91
MJBizMag November-December 2021 - 92
MJBizMag November-December 2021 - 93
MJBizMag November-December 2021 - 94
MJBizMag November-December 2021 - 95
MJBizMag November-December 2021 - 96
MJBizMag November-December 2021 - 97
MJBizMag November-December 2021 - 98
MJBizMag November-December 2021 - 99
MJBizMag November-December 2021 - 100
MJBizMag November-December 2021 - 101
MJBizMag November-December 2021 - 102
MJBizMag November-December 2021 - 103
MJBizMag November-December 2021 - 104
MJBizMag November-December 2021 - 105
MJBizMag November-December 2021 - 106
MJBizMag November-December 2021 - 107
MJBizMag November-December 2021 - 108
MJBizMag November-December 2021 - 109
MJBizMag November-December 2021 - 110
MJBizMag November-December 2021 - 111
MJBizMag November-December 2021 - 112
MJBizMag November-December 2021 - 113
MJBizMag November-December 2021 - 114
MJBizMag November-December 2021 - 115
MJBizMag November-December 2021 - 116
MJBizMag November-December 2021 - 117
MJBizMag November-December 2021 - 118
MJBizMag November-December 2021 - 119
MJBizMag November-December 2021 - 120
MJBizMag November-December 2021 - 121
MJBizMag November-December 2021 - 122
MJBizMag November-December 2021 - 123
MJBizMag November-December 2021 - 124
MJBizMag November-December 2021 - 125
MJBizMag November-December 2021 - 126
https://www.nxtbook.com/emerald/MJBizMag/20240304
https://www.nxtbook.com/emerald/MJBizMag/20240102
https://www.nxtbook.com/emerald/MJBizMag/20231112
https://www.nxtbook.com/emerald/MJBizMag/202310
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-packaging-23
https://www.nxtbook.com/emerald/MJBizMag/202309
https://www.nxtbook.com/emerald/MJBizMag/202308
https://www.nxtbook.com/emerald/MJBizMag/202307
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-retail-strategy-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-lighting-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2022
https://www.nxtbook.com/emerald/MJBizMag/202210
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-sustainability
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-retail
https://www.nxtbook.com/emerald/MJBizMag/202204
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-security
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag
https://www.nxtbook.com/emerald/MJBizMag/202208
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2022
https://www.nxtbook.com/emerald/MJBizMag/2022-buyers-guide-indoor-grow
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-packaging-automation-buyers-guide-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021-lighting-buyers-guide
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-september-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2020
https://www.nxtbookmedia.com