Rebranding and packaging changes can be challenging in any industry. But they are especially difficult in cannabis, where laws about what is allowed-and required-vary by market. When considering a rebrand, keep these things in mind: * Make sure to follow state regulations about what information is needed on marijuana packaging to avoid a costly reprint. * Product information should be easy to digest for consumers, with the most important details appearing at the top, in the largest font. * Look at a packaging redesign as a chance to use more sustainable materials. * Consider your target audience when creating the new design, and make sure it appeals to that group. * Use colors and graphics to help differentiate between strains and intended effects. mjbizdaily.com | November-December 2022 113http://www.mjbizdaily.com