MJBizMag November-December 2022 - 54

Flying Off the Shelves
Flower sales more than doubled
in the past four years.
Photo by Christa Madrid
'Backbone of the Industry'
Flower still No. 1 with consumers, even as
innovative product types crowd store shelves
By Omar Sacirbey
F
lower has lost some market
share to other marijuana
products in recent years, but
consumers aren't replacing flower with
concentrates, edibles and vapes.
In fact, flower consumption and
total dollars spent in the category have
increased, even as flower's market
share has decreased.
" People use a lot of different
products, but flower remains the
backbone of the industry, " said
Bethany Gomez, managing director
of the Brightfield Group, a cannabis
analytics firm in Chicago.
In marijuana markets tracked by
Headset, a Seattle-based cannabis
data analytics company, flower
sales more than doubled from about
$2.36 billion in 2018 to $4.83 billion
so far in 2022. During the same
period, flower's market share dipped
5 percentage points, from 45.7% to
40.7%.
Flower enjoyed a " renaissance "
during the early part of the pandemic,
52 November-December 2022 | MJBizMagazine
according to Headset Analytics
Manager Cooper Ashley. But 2022 has
seen a " course correct " as flower sales
haven't declined but have been growing
at a more modest rate, he added.
FLOWER POWER
Retail inventory managers in markets
across the U.S. reported similar trends.

MJBizMag November-December 2022

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