MJBizMag November-December 2022 - 76

Flying Off the Shelves
Oregon-based Wyld produces
the best-selling gummies in three states.
Courtesy Photo
Edibles Explosion
S
Gummies dominate cannabis-infused edibles sector,
with two major players vying for the lead
By Omar Sacirbey
ales of marijuana-infused
edibles nearly tripled from
2018 to 2022, increasing almost
$535 million to more than $1.4 billion,
according to Seattle-based analytics
company Headset, which tracks
regulated cannabis markets.
Those increased sales are being
driven both by new cannabis consumers
who are reluctant to try combustible
products as well as frequent cannabis
users seeking greater variety and
matching products to the occasion.
For example, Joe Hodas, chief
marketing officer at Boulder, Coloradobased
manufacturer Wana Brands,
said the company's line of fast-acting
gummies appeals to veteran flower
consumers. " Our quick-acting product
appeals to traditional smokers who
want something fact-acting, " he said.
As with other cannabis categories,
consumers are showing preferences for
lower-priced but more potent products.
PROVEN WINNERS
At the same time, gummies are the
preferred edibles vehicle, representing
nearly 77% of this year's edibles sales,
according to Headset.
" The gummy market is just so
strong. People like gummies more than
chocolate, baked goods and tinctures, "
said Lance Mathis, store manager at Inyo
74 November-December 2022 | MJBizMagazine
Fine Cannabis Dispensary in Las Vegas.
Nationwide, caramels, chews and
taffy are the second-most-popular
edibles segment, followed by chocolate,
which experienced a nearly 25% sales
decline in 2022.
" The fruit chews have been a big
winner for us, " noted Jake May,
marketing director at Sanctuary
Medicinals, a vertically integrated
cannabis company with operations
in Florida, Massachusetts, New
Hampshire and elsewhere. " Baked
goods are a bit of a crapshoot. It's a
little all over the place and largely
dependent on what sort of promos
we're running that month. "

MJBizMag November-December 2022

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