MJBizMag November-December 2022 - 93

MJBizCon Official Show Guide
MJBIZCON.COM
Putt is especially looking forward
to welcoming Berner to the stage,
adding, " We've seen him in print,
heard him on podcasts, now we get to
see him in the flesh. "
Main stage content will run from
9 am until noon on November 16
and feature discussions with Nancy
Whiteman, founder and CEO at
Wana Brands; Ruben Lindo, CEO and
founder at Blak Mar Farms, and Troy
Datcher, CEO at The Parent Co., Shawn
" Jay-Z " Carter's cannabis industry
holding company.
HEARING FROM EXPERTS
That afternoon, Hazey Taughtme,
editor in chief at Black Cannabis
Magazine, will lead " Building on
2%: The State of BIPOC Cannabis
and the Opportunities Ahead, " a
panel discussion about the transition
from legacy market to the regulated
marijuana industry in the
United States.
The session will include an
overview of current BIPOC
involvement in the cannabis industry
and detail the opportunities ahead
for people of color, social equity
applicants and investors.
The session runs concurrently with
an analysis of the 2022 election, with
a focus on what the poll results mean
for marijuana industry owners and
investors. Panelists in this session will
be prepared to shed light on when
new markets will open and reveal the
most lucrative sectors by state.
VAPES, CONTENT MARKETING
AND MORE
Vape pens rank just behind flower
as the No. 2 best-selling cannabis
category at retail, with vapes making
up nearly one-quarter of all marijuana
sales, according to cannabis data
analytics firm Headset.
On November 17, hear from executives
at Pax, True Terpenes, Papa & Barkley
and Jetty Extracts during " Vape Market
Breakdown: Talks on Tech and Trends. "
These speakers will discuss innovative
extraction technologies and how they
evaluate additives.
" We'll hear the most up-to-date
trends, from tech to terpenes, " Putt
says, adding that speakers will dive
into the opportunities and challenges
product manufacturers can expect to
face in 2023.
Additionally, the creative minds
behind brands Lush Life and Grön
will discuss how to leverage photos,
video and written content to reach
your target audience in the session
" Mastering the Art of Content
Marketing. "
" Content sells, " Putt says, " and
there is a strategy behind everything
that is put in front of you on a daily
basis. This session with marketing
and branding experts will walk
through keys to boost your company's
marketing efforts. "
Attendees looking to perfect their
marketing skills should also review
the agenda for the MJBiz Marketing
Forum: Amp Your Brand, one of five
ticketed, all-day pre-show forums
taking place Tuesday, November 15.
OPENING NEW MARKETS
With marijuana sales booming in
New Jersey and New York on the cusp
of opening its adult-use cannabis
market, there is no better time for an
overview on the Northeast, courtesy
of the region's legal and regulatory
specialists.
" That is a monster market, " says
Adam Rivera, conference content
programmer. " A lot of people are
looking to get a slice of the pie in
New York because the East Coast is
projected to be one huge market in
the next three to five years. "
" Market Talks: New York, New Jersey
and the Northeast " is one of four
sessions devoted to specific regions,
with experts discussing regulations,
challenges and projected sales in
each state.
" The elections are going to impact
a lot of these conversations, " Rivera
says, pointing to other sessions
about the South, Midwest,
Mid-Atlantic region and Florida.
" We'll break down what markets to
consider-and ones you might want
to stay out of. "
He adds: " Florida is a huge market
that people are waiting to see if they
go recreational. It's kind of its own
beast, and a lot of people are really
looking forward to when that market
goes recreational, because it is such a
huge and successful medical market. "
Vape Market Breakdown:
Talks on Tech and Trends
November 17
10:00 am-10:45 am
Mastering the Art
of Content Marketing
November 17
1:30 pm-2:15 pm
Market Talks: New York,
New Jersey and
the Northeast
November 18
9:30 am-10:15 am
mjbizdaily.com | November-December 2022 91
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MJBizMag November-December 2022

Table of Contents for the Digital Edition of MJBizMag November-December 2022
