Montana State regulators loosened the proposed rules for medical cannabis advertising after operators expressed concerns at public hearings about the initial draft regulations. The amended advertising rules: * Clarify that a provider " may promote its business and market its brand but may not advertise marijuana or marijuana products except in electronic advertising. " * No longer prohibit an MMJ provider from advertising on such social media platforms. But the proposed rules do require that the MMJ business website and social media accounts implement an appropriate process to prevent visitors younger than 21. * Remove the requirement to issue warnings about the risks of marijuana use. * Ease restrictions on outdoor signs, including size. But an operator still can't use colloquial terms for marijuana such as pot, reefer, ganja and weed, and signage needs to abide by local ordinances and regulations. The rules apply only to MMJ businesses. State regulators are still drafting rules for Montana's recreational marijuana market, which takes effect Jan. 1. October 2021 | mjbizdaily.com 61http://www.mfgtray.com http://www.mjbizdaily.com