MJBizMag October 2021 - 80

UNDERSTAND YOUR INVESTOR
the branding ... so that when people see
it on the shelf in a dispensary and there's
30 different pre-rolls to pick from, maybe
they're attracted because of the packaging
and the uniqueness of the product. "
LETTING GO
When it comes to leadership of younger
marijuana companies, Silverleaf seeks
the usual traits of experience and ability
to pivot. " We actually like seeing people
who have experience outside cannabis
working with cannabis insiders, "
Haroche said.
But Hannah and Haroche specified
other qualities as well, including being
willing to cede control if it benefits the
company. " We also have identified some
guys that are great CEOs now, but their
emotional intelligence isn't going to get
them to an IPO, and we try to have those
conversations early on. ... I think a lot of
guys have an issue with stepping down or
handing the reins over to somebody else. "
BY THE NUMBERS
How companies are valued plays a critical
role in Silverleaf's assessments.
" We see a lot of companies trying to
maximize our raise at a valuation; that
just doesn't make sense. We understand
that they want as little dilution as
possible; they want to justify their value.
... But it's up to us to kind of look at the
revenues and look at their growth and
how much cash they've been burning
through, " Hannah said.
" We think a lot of CEOs and a lot of
companies make the common mistake
of trying to raise money at a higher
valuation, " he said. " We've come across
multiple deals that we really liked-this
is a great team, it has great strategy-but
we just didn't want to overpay for it. We
didn't want to invest in a $100 million
valuation where we felt it was only
worth ($50 million).
" We have to understand: Where's the
growth from here? We've seen companies
like that raise money, and then a year later,
they're raising money at the same valuation
as they did before their last round. "
78 MJBizMagazine | October 2021
Silverleaf Venture Partners has invested in dozens of companies such as California-based Bloom
Farms and Urbn Leaf. Courtesy Photo

MJBizMag October 2021

Table of Contents for the Digital Edition of MJBizMag October 2021

MJBizMag October 2021 - 1
MJBizMag October 2021 - 2
MJBizMag October 2021 - 3
MJBizMag October 2021 - 4
MJBizMag October 2021 - 5
MJBizMag October 2021 - 6
MJBizMag October 2021 - 7
MJBizMag October 2021 - 8
MJBizMag October 2021 - 9
MJBizMag October 2021 - 10
MJBizMag October 2021 - 11
MJBizMag October 2021 - 12
MJBizMag October 2021 - 13
MJBizMag October 2021 - 14
MJBizMag October 2021 - 15
MJBizMag October 2021 - 16
MJBizMag October 2021 - 17
MJBizMag October 2021 - 18
MJBizMag October 2021 - 19
MJBizMag October 2021 - 20
MJBizMag October 2021 - 21
MJBizMag October 2021 - 22
MJBizMag October 2021 - 23
MJBizMag October 2021 - 24
MJBizMag October 2021 - 25
MJBizMag October 2021 - 26
MJBizMag October 2021 - 27
MJBizMag October 2021 - 28
MJBizMag October 2021 - 29
MJBizMag October 2021 - 30
MJBizMag October 2021 - 31
MJBizMag October 2021 - 32
MJBizMag October 2021 - 33
MJBizMag October 2021 - 34
MJBizMag October 2021 - 35
MJBizMag October 2021 - 36
MJBizMag October 2021 - 37
MJBizMag October 2021 - 38
MJBizMag October 2021 - 39
MJBizMag October 2021 - 40
MJBizMag October 2021 - 41
MJBizMag October 2021 - 42
MJBizMag October 2021 - 43
MJBizMag October 2021 - 44
MJBizMag October 2021 - 45
MJBizMag October 2021 - 46
MJBizMag October 2021 - 47
MJBizMag October 2021 - 48
MJBizMag October 2021 - 49
MJBizMag October 2021 - 50
MJBizMag October 2021 - 51
MJBizMag October 2021 - 52
MJBizMag October 2021 - 53
MJBizMag October 2021 - 54
MJBizMag October 2021 - 55
MJBizMag October 2021 - 56
MJBizMag October 2021 - 57
MJBizMag October 2021 - 58
MJBizMag October 2021 - 59
MJBizMag October 2021 - 60
MJBizMag October 2021 - 61
MJBizMag October 2021 - 62
MJBizMag October 2021 - 63
MJBizMag October 2021 - 64
MJBizMag October 2021 - 65
MJBizMag October 2021 - 66
MJBizMag October 2021 - 67
MJBizMag October 2021 - 68
MJBizMag October 2021 - 69
MJBizMag October 2021 - 70
MJBizMag October 2021 - 71
MJBizMag October 2021 - 72
MJBizMag October 2021 - 73
MJBizMag October 2021 - 74
MJBizMag October 2021 - 75
MJBizMag October 2021 - 76
MJBizMag October 2021 - 77
MJBizMag October 2021 - 78
MJBizMag October 2021 - 79
MJBizMag October 2021 - 80
MJBizMag October 2021 - 81
MJBizMag October 2021 - 82
MJBizMag October 2021 - 83
MJBizMag October 2021 - 84
MJBizMag October 2021 - 85
MJBizMag October 2021 - 86
MJBizMag October 2021 - 87
MJBizMag October 2021 - 88
MJBizMag October 2021 - 89
MJBizMag October 2021 - 90
MJBizMag October 2021 - 91
MJBizMag October 2021 - 92
MJBizMag October 2021 - 93
MJBizMag October 2021 - 94
MJBizMag October 2021 - 95
MJBizMag October 2021 - 96
MJBizMag October 2021 - 97
MJBizMag October 2021 - 98
MJBizMag October 2021 - 99
MJBizMag October 2021 - 100
MJBizMag October 2021 - 101
MJBizMag October 2021 - 102
MJBizMag October 2021 - 103
MJBizMag October 2021 - 104
MJBizMag October 2021 - 105
MJBizMag October 2021 - 106
MJBizMag October 2021 - 107
MJBizMag October 2021 - 108
MJBizMag October 2021 - 109
MJBizMag October 2021 - 110
MJBizMag October 2021 - 111
MJBizMag October 2021 - 112
MJBizMag October 2021 - 113
MJBizMag October 2021 - 114
MJBizMag October 2021 - 115
MJBizMag October 2021 - 116
MJBizMag October 2021 - 117
MJBizMag October 2021 - 118
MJBizMag October 2021 - 119
MJBizMag October 2021 - 120
MJBizMag October 2021 - 121
MJBizMag October 2021 - 122
MJBizMag October 2021 - 123
MJBizMag October 2021 - 124
MJBizMag October 2021 - 125
MJBizMag October 2021 - 126
MJBizMag October 2021 - 127
MJBizMag October 2021 - 128
MJBizMag October 2021 - 129
MJBizMag October 2021 - 130
MJBizMag October 2021 - 131
MJBizMag October 2021 - 132
MJBizMag October 2021 - 133
MJBizMag October 2021 - 134
https://www.nxtbook.com/emerald/MJBizMag/20240304
https://www.nxtbook.com/emerald/MJBizMag/20240102
https://www.nxtbook.com/emerald/MJBizMag/20231112
https://www.nxtbook.com/emerald/MJBizMag/202310
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-packaging-23
https://www.nxtbook.com/emerald/MJBizMag/202309
https://www.nxtbook.com/emerald/MJBizMag/202308
https://www.nxtbook.com/emerald/MJBizMag/202307
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-retail-strategy-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-lighting-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2022
https://www.nxtbook.com/emerald/MJBizMag/202210
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-sustainability
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-retail
https://www.nxtbook.com/emerald/MJBizMag/202204
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-security
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag
https://www.nxtbook.com/emerald/MJBizMag/202208
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2022
https://www.nxtbook.com/emerald/MJBizMag/2022-buyers-guide-indoor-grow
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-packaging-automation-buyers-guide-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021-lighting-buyers-guide
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-september-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2020
https://www.nxtbookmedia.com