MJBizMag October 2021 - 84

UNDERSTAND YOUR INVESTOR
ANGEL INVESTOR
ASKING THE RIGHT
QUESTIONS
Founder of Canna Angels favors
melding legacy cannabis experience
with Wall Street smarts
By Omar Sacirbey
Sherri Haskell
Founder and CEO, Canna Angels
San Francisco Bay Area
S
herri Haskell's favorite type of
leadership blends legacy expertise
with a mainstream business
mindset.
" What I have found to be a particularly
successful combination is if we can put
legacy founders together with-for lack
of a better term-Wall Street acumen
and integrate the two cultures so they are
synergistic, " said Haskell, an award-winning
investor who in 2017 launched Canna
Angels, an angel investor consortium
that's funded more than 50 cannabis-related
businesses.
" Some of my very best companies have
been able to integrate the legacy people
with either Wall Street or big national
players that have the business acumen
and the track record of education and
experience to bring to the table. "
Beyond that, Haskell likes to see founders
who know how to surround them82
MJBizMagazine | October 2021
selves with talent and investors
and who show they can take
the company further.
" What we really want to see
is who's sitting at the table,
who is working with this company
to help them, who's had
exits in the past, who can bring
a certain amount of value to
each one of the companies, "
Haskell said.
DIFFERENTIATORS
Like other investors, Haskell spoke of the
importance of moats, which she defined
as " protection primarily to their differentiator,
their technology, their strategic
advantage. "
" We really need to identify what can
differentiate this company from potential
competitors in their space, and then we
can amplify that to the capital markets,
to their potential clients, " Haskell said.
" Sometimes it has to do with technologies.
Sometimes it has to do with procedures.
It may have to do with formulations
and genetics. "
She added: " I think without
differentiating yourself and having
something to build upon, monopolize
and capitalize on, I think that you are

MJBizMag October 2021

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