MJBizMag October 2021 - 86

UNDERSTAND YOUR INVESTOR
just another 'me too,' and we're not very
interested in those companies. "
LOOKING AHEAD
The first thing a company needs to scale
is knowing what it's going to look like a
year or two ahead.
Haskell asks founders about whether
the company plans to scale nationally
or globally and whether it has patent
protection.
" We really look at what are the
opportunities for scalability. ... It's great
if you've got a nice regional business,
but most of our investors are looking for
tremendous ROI and home runs. "
DATA AND FINANCIALS
To get familiar with potential
investments, Haskell signs nondisclosure
agreements so she can examine
companies thoroughly, especially their
data and financials.
Specifically, she looks at their data,
governance, technology systems they've
integrated and preparedness for due
diligence.
" That gives us an idea as to how
mature they are, " Haskell explained.
" We not only look at what the financials
are year-to-date or time-to-date, but we
question them on their projections. "
SETTING PRIORITIES
Reasonable valuations are also important
to Haskell, who said she often finds
herself talking executives out of inflated
valuations.
" I did this just a week ago. I say to
the CEO of the company: 'Let me just
ask you very seriously: What's more
important to you at this point in time?
Is it the value or getting the money?' It
doesn't take them long to understand
that it's more important to get the capital
in the door. And if they get the capital
in the door, and they are strategic and
committed and dedicated to making this
business grow, the valuation will come, "
she said. " But if you're ego-driven, and
that valuation is so important to you,
you're shooting yourself in the foot. "
84 MJBizMagazine | October 2021
Sana Packaging, one of the
companies in which Canna Angels
invested, created cannabis
packaging from plastic reclaimed
from the ocean. Courtesy Photo
Canna Angels invested in Colorado-based plant genetics firm Front Range Biosciences. Courtesy Photo

MJBizMag October 2021

Table of Contents for the Digital Edition of MJBizMag October 2021

MJBizMag October 2021 - 1
MJBizMag October 2021 - 2
MJBizMag October 2021 - 3
MJBizMag October 2021 - 4
MJBizMag October 2021 - 5
MJBizMag October 2021 - 6
MJBizMag October 2021 - 7
MJBizMag October 2021 - 8
MJBizMag October 2021 - 9
MJBizMag October 2021 - 10
MJBizMag October 2021 - 11
MJBizMag October 2021 - 12
MJBizMag October 2021 - 13
MJBizMag October 2021 - 14
MJBizMag October 2021 - 15
MJBizMag October 2021 - 16
MJBizMag October 2021 - 17
MJBizMag October 2021 - 18
MJBizMag October 2021 - 19
MJBizMag October 2021 - 20
MJBizMag October 2021 - 21
MJBizMag October 2021 - 22
MJBizMag October 2021 - 23
MJBizMag October 2021 - 24
MJBizMag October 2021 - 25
MJBizMag October 2021 - 26
MJBizMag October 2021 - 27
MJBizMag October 2021 - 28
MJBizMag October 2021 - 29
MJBizMag October 2021 - 30
MJBizMag October 2021 - 31
MJBizMag October 2021 - 32
MJBizMag October 2021 - 33
MJBizMag October 2021 - 34
MJBizMag October 2021 - 35
MJBizMag October 2021 - 36
MJBizMag October 2021 - 37
MJBizMag October 2021 - 38
MJBizMag October 2021 - 39
MJBizMag October 2021 - 40
MJBizMag October 2021 - 41
MJBizMag October 2021 - 42
MJBizMag October 2021 - 43
MJBizMag October 2021 - 44
MJBizMag October 2021 - 45
MJBizMag October 2021 - 46
MJBizMag October 2021 - 47
MJBizMag October 2021 - 48
MJBizMag October 2021 - 49
MJBizMag October 2021 - 50
MJBizMag October 2021 - 51
MJBizMag October 2021 - 52
MJBizMag October 2021 - 53
MJBizMag October 2021 - 54
MJBizMag October 2021 - 55
MJBizMag October 2021 - 56
MJBizMag October 2021 - 57
MJBizMag October 2021 - 58
MJBizMag October 2021 - 59
MJBizMag October 2021 - 60
MJBizMag October 2021 - 61
MJBizMag October 2021 - 62
MJBizMag October 2021 - 63
MJBizMag October 2021 - 64
MJBizMag October 2021 - 65
MJBizMag October 2021 - 66
MJBizMag October 2021 - 67
MJBizMag October 2021 - 68
MJBizMag October 2021 - 69
MJBizMag October 2021 - 70
MJBizMag October 2021 - 71
MJBizMag October 2021 - 72
MJBizMag October 2021 - 73
MJBizMag October 2021 - 74
MJBizMag October 2021 - 75
MJBizMag October 2021 - 76
MJBizMag October 2021 - 77
MJBizMag October 2021 - 78
MJBizMag October 2021 - 79
MJBizMag October 2021 - 80
MJBizMag October 2021 - 81
MJBizMag October 2021 - 82
MJBizMag October 2021 - 83
MJBizMag October 2021 - 84
MJBizMag October 2021 - 85
MJBizMag October 2021 - 86
MJBizMag October 2021 - 87
MJBizMag October 2021 - 88
MJBizMag October 2021 - 89
MJBizMag October 2021 - 90
MJBizMag October 2021 - 91
MJBizMag October 2021 - 92
MJBizMag October 2021 - 93
MJBizMag October 2021 - 94
MJBizMag October 2021 - 95
MJBizMag October 2021 - 96
MJBizMag October 2021 - 97
MJBizMag October 2021 - 98
MJBizMag October 2021 - 99
MJBizMag October 2021 - 100
MJBizMag October 2021 - 101
MJBizMag October 2021 - 102
MJBizMag October 2021 - 103
MJBizMag October 2021 - 104
MJBizMag October 2021 - 105
MJBizMag October 2021 - 106
MJBizMag October 2021 - 107
MJBizMag October 2021 - 108
MJBizMag October 2021 - 109
MJBizMag October 2021 - 110
MJBizMag October 2021 - 111
MJBizMag October 2021 - 112
MJBizMag October 2021 - 113
MJBizMag October 2021 - 114
MJBizMag October 2021 - 115
MJBizMag October 2021 - 116
MJBizMag October 2021 - 117
MJBizMag October 2021 - 118
MJBizMag October 2021 - 119
MJBizMag October 2021 - 120
MJBizMag October 2021 - 121
MJBizMag October 2021 - 122
MJBizMag October 2021 - 123
MJBizMag October 2021 - 124
MJBizMag October 2021 - 125
MJBizMag October 2021 - 126
MJBizMag October 2021 - 127
MJBizMag October 2021 - 128
MJBizMag October 2021 - 129
MJBizMag October 2021 - 130
MJBizMag October 2021 - 131
MJBizMag October 2021 - 132
MJBizMag October 2021 - 133
MJBizMag October 2021 - 134
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-september-october-2024
https://www.nxtbook.com/emerald/MJBizMag/20240708
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-may-june-2024
https://www.nxtbook.com/emerald/MJBizMag/20240304
https://www.nxtbook.com/emerald/MJBizMag/20240102
https://www.nxtbook.com/emerald/MJBizMag/20231112
https://www.nxtbook.com/emerald/MJBizMag/202310
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-packaging-23
https://www.nxtbook.com/emerald/MJBizMag/202309
https://www.nxtbook.com/emerald/MJBizMag/202308
https://www.nxtbook.com/emerald/MJBizMag/202307
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-retail-strategy-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2023
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-lighting-23
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2022
https://www.nxtbook.com/emerald/MJBizMag/202210
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-sustainability
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-retail
https://www.nxtbook.com/emerald/MJBizMag/202204
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbiz-buyers-guide-cannabis-security
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag
https://www.nxtbook.com/emerald/MJBizMag/202208
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2022
https://www.nxtbook.com/emerald/MJBizMag/2022-buyers-guide-indoor-grow
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-packaging-automation-buyers-guide-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmagazine-september-2021-lighting-buyers-guide
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-may-june-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-april-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-march-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-february-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2022
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-january-2021
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-november-december-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-october-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-september-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-august-2020
https://www.nxtbook.com/emerald/MJBizMag/mjbizmag-july-2020
https://www.nxtbookmedia.com