MJBizMag Packaging Automation Buyers Guide January 2022 - 20
MJBizDaily Buyers Guide Cannabis Packaging Automation
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TAKE SMALL STEPS TOWARD SUSTAINABILITY
Even making small changes can help a cannabis manufacturer move toward sustainable packaging.
" Don't get paralyzed because you can't find a 100% solution to anything, " Chrzan said.
" Reduce the plastic cap by 20%. Use more post-consumer recycled content. Do something that you
can tell people you're doing and tell that story. "
It's about progress, not perfection, Markarian points out.
There are more options in sustainable materials available now than even a few years ago. And as
consumers continue to use their dollars to support sustainability, the marketplace will provide even
more options, Markarian predicts.
Cannabis manufacturers need to consider the increased costs of sustainable packaging versus
the market share it can bring them, Markarian said. As the cannabis industry matures, sustainable
packaging won't be just an ethical choice for a company but vital for business.
" The days of just taking weed, throwing it in a container and selling it and being successful are
gone, " he said. " Competition is increasing. People are progressively becoming more strategic about
how to position their brands. "
Wlaznak noted more cannabis companies are moving toward sustainable packaging. When
his company first adopted sustainable materials, Soulshine was one of only two cannabis
manufacturers in Washington state to make the commitment to sustainable packaging.
Soulshine uses 100% recyclable cardboard sourced from sustainable forests and printed with
vegetable-based dyes, a fully compostable clear plastic window, and a reusable zip-close bag for its
retail shelf flower packaging.
But now, especially in states like Washington, Oregon and Colorado with older cannabis programs,
sustainable packaging is becoming more commonplace, Wlaznak said.
" It's a long-term move for brands; you're not going to see short-term benefits, " Wlaznak said. " But if
you message it year over year, you'll get a following because of it, and that's pretty valuable. "
20
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MJBizMag Packaging Automation Buyers Guide January 2022
Table of Contents for the Digital Edition of MJBizMag Packaging Automation Buyers Guide January 2022
MJBizMag Packaging Automation Buyers Guide January 2022 - 1
MJBizMag Packaging Automation Buyers Guide January 2022 - 2
MJBizMag Packaging Automation Buyers Guide January 2022 - 3
MJBizMag Packaging Automation Buyers Guide January 2022 - 4
MJBizMag Packaging Automation Buyers Guide January 2022 - 5
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MJBizMag Packaging Automation Buyers Guide January 2022 - 20
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MJBizMag Packaging Automation Buyers Guide January 2022 - 22
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MJBizMag Packaging Automation Buyers Guide January 2022 - 25
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MJBizMag Packaging Automation Buyers Guide January 2022 - 31
MJBizMag Packaging Automation Buyers Guide January 2022 - 32
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