MJBizMag Packaging Automation Buyers Guide January 2022 - 21

MJBizDaily Buyers Guide Cannabis Packaging Automation
mjbizdaily.com
4 CPG PACKAGING TRENDS
TO WATCH FOR IN CANNABIS
Emerging technologies and shifts in consumer buying habits since the coronavirus pandemic are
shaking up the consumer packaged goods (CPG) sector.
Packaging innovations like artificial intelligence (AI), remote analytics, digitization and even
augmented reality are creating a new level of company efficiencies and consumer experience.
But will these innovations cross over into cannabis?
Not all packaging innovations make sense for cannabis companies, which " typically (are) not looking
for the same speeds and automation control " in packaging that other CPG sectors are, said Jim
Chrzan, vice president of content brand development at Packaging World Magazine.
That said, some trends are worth watching.
CONTRACT PACKAGING
The cannabis sector is seeing an emerging contract packaging, or co-packing, service. It follows in
the footsteps of the CPG sector.
Contract packaging in the CPG sector saw significant growth during the coronavirus pandemic,
reflecting a change in consumer buying habits and labor shortages.
Contract packaging is an option for a company looking to reduce packaging labor but not ready to
invest in the necessary equipment, Chrzan said.
In other cases, as companies mature they may find it makes more sense to contract out those
services while they concentrate on the aspects of their business they do best.
Patrick Wlaznak, the founder of Washington state-based Soulshine Cannabis, started three years
ago offering co-packing services for other cannabis companies.
But he ended up suspending that service and now does just the opposite -- contracting out some of
his processing and packaging needs to co-packers.
" It's a maturity issue. These legacy companies like myself get tired of doing everything, " Wlaznak
said. " You try to find somebody else who has a better machine or a better system; they can make
more joints, or they can process and package your materials faster and cheaper than you can. "
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MJBizMag Packaging Automation Buyers Guide January 2022

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MJBizMag Packaging Automation Buyers Guide January 2022 - 1
MJBizMag Packaging Automation Buyers Guide January 2022 - 2
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