AFFAIRS FOREIGN NL BC AB SK ON NB NS MB QC PEI Provinces at a Glance Two years after adult-use cannabis legalization, the Canadian market boasts rising sales, and new business opportunities are available By Matt Lamers C anada's legalization story has been an overarching success, despite major mistakes made by some of the biggest producers. The adult-use industry has experienced steady growth since the first products went on sale in October 2018, and the medical marijuana market is expected to bounce back as some companies try to meet the needs of MMJ patients rather than recreational cannabis consumers. But given the aimlessness of most top producers, their dwindling cash reserves and an inability to defend their own turf, Canadian market share might be up for grabs. What started as a $30.1 million (CA$41 million) market in Canada's first month of legal recreational marijuana two years ago grew to $140 million 44 Marijuana Business Magazine | September 2020 (CA$186 million) by May 2020, the latest month for which data is available. The newest figure implies an annualized market of about $1.8 billion (CA$2.4 billion) for 2020-approximately the same figure pragmatic analysts predicted in 2018. Disparities in growth trends persist from province to province and likely will for years to come. That's partly