MJBizMag September 2022 - 54

INDUSTRY PLAYERS
Kaliko
Castille
director before being appointed
executive director in 2020.
Kaliko Castille, MCBA board
president, will serve as interim
executive director of the seven-yearold
national organization.
Rob
Eddy
credentialing program and best
practices guides.
Early in his career, Eddy worked
as a horticulturist for Dow AgroSciences,
where he was responsible
for crop quality of 60-plus research
species in a 60,000-square-foot,
32-zone greenhouse. Subsequently,
Eddy was the plant growth facilities
manager for Purdue University,
where he was responsible for all
aspects of crop management for
a 43,000-square-foot greenhouse,
three grow rooms and more than 60
plant-growth chambers.
Since 2017, Eddy has worked as a
greenhouse consultant for a variety
of agriculture clients, including
hydroponic and cannabis facilities.
He also served on RII's Technical
Advisory Council for Best Practices
Guides of Controlled Environment
Agriculture crops and has been a
member of RII's Water Working
Group on cannabis sustainability.
Greenhouse Guru Joins
Sustainability Institute
The Resource Innovation Institute
(RII), a Portland, Oregon-based
organization that educates and
advocates for energy and water
efficiency and other environmental
best practices, appointed
greenhouse consultant Rob Eddy
as technical director.
Eddy will oversee RII's multidisciplinary
Technical Advisory Council,
which addresses topics such as
automation and controls, HVAC,
lighting, water circularity and other
key horticulture topics. He will also
lead development of a professional
54 September 2022 | MJBizMagazine
Microbe Decontamination
Business Expands
Willow Industries, a post-harvest
microbial-decontamination company,
appointed Scott Daly as chief
commercial officer. In this role, Daly
will oversee the development and
execution of the go-to-market
strategy to accelerate Willow's growth
across new and existing markets.
Before joining Denver-based
Willow, Daly served as the chief
revenue officer at Simplifya, a
regulatory compliance-solutions
company for the cannabis industry.
Before Simplifya, Daly was the
vice president of client solutions
at Akerna, an enterprise software
company focused on the cannabis
industry.
Previously, Daly was vice
president of sales at Fivestars, a
software company, where he was
responsible for building a large
inside sales team and contributed
to a successful Series B fund raise.
FinTech Biz Hires
Growth Officer
Green Check Verified (GCV), a
Bonita Springs, Florida-based
provider of compliant cannabis
banking solutions, installed Paul
Chesek as chief growth officer.
Chesek most recently served
as assistant vice president of
midmarket and managed service for
Traction on Demand, a Salesforce
company. Previously, he led Tier1
Financial Solutions as the executive
vice president of sales and was a
partner at Bluewolf, a Salesforce
consulting agency, managing an
$80 million commercial business for
North America.
In addition to Chesek, GCV
added several other new key hires.
The new hires include Product
Designer Jody Ferry, who brings
more than 15 years of experience
designing software products
in various industries; Quality
Assurance Engineer Arif Hussain,
an expert in software development
and automation testing for frontend
and back-end services; and
Relationship Manager Christina
Bradley, who has worked in
business development, cannabis
and retail management.
TrueGreen Nabs Tech Expert
from LeafLogix
Technology expert Elizabeth
Pecikonis joined TrueGreen from
Elizabeth
Pecikonis
MJBizMag September 2022

Table of Contents for the Digital Edition of MJBizMag September 2022
