MJBizMag September 2022 - 56

UNBOXED Cannabis Packaging and Design Insights
Mint Condition
MotherBar puts sustainability first
with packaging for high-end CBD mints
By Kate Bertrand Connolly
T
he packaging for Moment
CBD mints is elegant and
convenient, and all of its
materials are environmentally
friendly.
The mints launched in June 2022
with a hefty 40 milligrams of CBD
per serving and a negligible amount
of THC. Positioned as a dietary
supplement for stress relief, Moment
mints are the first product from
Portland, Oregon-based MotherBar.
Elle Gail, MotherBar's founder
and CEO, told MJBizMagazine
that the target demographic for
Moment is " busy, working women
ages 30 to 50. "
She added that " one of
MotherBar's key brand pillars is
supporting the planet from the
packaging down to the ingredients
in the mints. " Thus, Moment's
packaging is plastic-free and
recyclable, and the mints are
99.95% organic and made with fullspectrum
CBD from regeneratively
grown hemp.
Paper and Foils
The large mints are packaged in a
short, two-piece paper tube printed
with soy inks. The paper is Forest
Stewardship Council (FSC)-certified,
and the tube is finished with a
nonplastic varnish.
The product name and MotherBar
logo are stamped in holographic
foil on a mint-green outer tube.
Supplement facts, ingredients and
a QR code linked to Moment's
certificate of analysis appear in teal
ink on the back of the package.
56 September 2022 | MJBizMagazine
SUPPLIERS
Tube and package
printing:
The Paper Tube Co.,
papertube.co
Graphic design:
Nice People,
nicepeopleco.com
Compostable mailer:
Tishwish, tishwish.com
Sticker:
Wright Global Graphics,
wrightglobalgraphics.com
A sticker seals the outer
piece to an inner tube,
which is printed in mint
green with MotherBar's
web address, CBD
content and inspirational
messages.
The package is " beautiful enough
to sit out on the counter, " Gail
said, adding that the packaging
showcases the brand's premium
identity. " The packaging reflects the
high-quality ingredients while being
durable. "
Moment mints' small package is
sturdy enough to carry in a purse or
pocket.
Nonsustainable = Nonstarter
With a retail price of $65 for a
package of 10 mints, Moment is
designed " for the working woman
who has disposable income and
shops at high-end grocers and
boutiques, " Gail noted.
Premium ingredients and
sustainable packaging materials
factor into the product price, but
Gail said she " did not even consider
nonsustainable options " for the
packaging.
Currently, the mints are sold
primarily through MotherBar's
website, although the company
signed its first retail partner: a
spa in Salt Lake City. For shipping,
MotherBar uses a mint-green, bubblelined
mailer made from corn-based
biopolymers; the mailer is reusable as
well as compostable.
To suggest a product, email
magazine@mjbizdaily.com.
https://papertube.co/ http://www.papertube.co https://nicepeopleco.com/ http://www.nicepeopleco.com https://tishwish.com/ http://www.tishwish.com https://wrightglobalgraphics.com/ http://www.wrightglobalgraphics.com

MJBizMag September 2022

Table of Contents for the Digital Edition of MJBizMag September 2022

MJBizMag September 2022 - 1
MJBizMag September 2022 - 2
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