MJBizMagazine September 2021 - 11

from a software viewpoint, not a
competitor.
In a December 2020 investor
presentation, WM Technology
hinted at some future
functionality for business
customers. Can you say more
about those upcoming features?
Our general philosophy on new
software is that it should have a
natural and tangential relationship
to the software we already offer
or to the Weedmaps marketplace
platform. We're really investing heavily
in partnerships and integrations with
third-party (point-of-sale systems),
with third-party loyalty and (customer
relationship-management) software
providers.
We're actively looking at offerings
and tools we can provide to help make
it easier for brands to reach new
consumers, build affinity, build loyalty,
but then also manage their sales
lifecycle with retailers.
In the past, Weedmaps has run
into trouble related to carrying
advertising for unlicensed
cannabis retailers. What steps
is Weedmaps taking to ensure
its retail clients are licensed?
It's really important and critical that
we make sure that the businesses
who are using that software are validly
licensed.
We have what we call our enhanced
verification program. That's rolled out
in all jurisdictions. For businesses
to be on the platform, they have to
go through a vetting and verification
process with our customer success
and safety team.
With respect to that program, we're
always looking at interesting ways
to expand it. We've had some states
reach out about direct integration with
their licensing systems, which is really
interesting to the extent we can reduce
manual labor in that process.
While it costs time and money to do
that verification, I think it positions us
really well for the future and, I think,
sets the flag in the sand for who we are
as a company.
This interview has been edited for
length and clarity.
Solomon Israel is a
reporter for MJBizDaily
and MJBizMagazine.
Reach him at solomon.
israel@mjbizdaily.com.
September 2021 | mjbizdaily.com 11

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MJBizMagazine September 2021

Table of Contents for the Digital Edition of MJBizMagazine September 2021

MJBizMagazine September 2021 - 1
MJBizMagazine September 2021 - 2
MJBizMagazine September 2021 - 3
MJBizMagazine September 2021 - 4
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