MJBizMagazine September 2021 - 63

T
he cannabis industry is in the
early stages of figuring out how to
talk, joke or maybe even dance its
way to success on the burgeoning social
media apps Clubhouse and TikTok.
Entrepreneurs in the cannabis space
have identified Clubhouse as a platform
to network and promote themselves,
while more established brands highlight
their internal experts or host panel-like
discussions on the social networking app
that uses voice conferencing.
Clubhouse reached 10 million weekly
active users in May after expanding
access to include Android users. The app
initially launched exclusively for iOS
users in March 2020.
High-profile names on the platform
include Tesla's Elon Musk, comedian
Tiffany Haddish and Facebook founder
and CEO Mark Zuckerberg.
The site is also popular with big
names in cannabis such as Gary " Gary
Vee " Vaynerchuk, co-founder of Los
Angeles-based Green Street Agency, and
cannabis consultant Dina " Dr. Dina "
Browner. Users can drop in to hear them
and others chat about topics or launch
conversations of their own.
TikTok, meanwhile, is " almost like
the Wild West, " said John Shute, CEO
and founder of Denver-based cannabis
marketing agency PufCreativ. Companies
use the video-sharing app to raise brand
awareness and drive sales but must
navigate ever-changing algorithms and
the risk of account suspension.
" People like to see personality and
creativity-and these platforms allow
you to combine both, but in their own
respective ways, " Shute said.
CLUBHOUSE
When used for business, Clubhouse
is like LinkedIn turned into a
September 2021 | mjbizdaily.com 63
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MJBizMagazine September 2021

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