MJBizMagazine September 2021 - 64

Listening In
Ancillary cannabis supplies company Bowlz came up with a cheeky way to avoid TikTok's cannabis filtering algorithm. Courtesy Photos
conversation, Shute said. It's an
opportunity to personalize your
brand and get involved in higher-level
conversations that include political,
social justice or environmental issues.
Users can follow " clubs " centered on
community, " said Yesenia Garcia, vice
president of marketing for Curaleaf in
Florida.
" We try to provide-whether it's for
topics such as " The State of Cannabis "
and " Cannabis Thought Leaders, " which
each had more than 10,000 followers as
of mid-August. Club creators and admins
on the platform host public or private
" rooms, " where members chat together
or listen to discussions.
Multistate cannabis operator
Curaleaf started experimenting with
the app this year. The Florida arm of
the Massachusetts-based company has
hosted several panel-like discussions
on the platform, including " Cannabis
Stigma and the Role of Community
Advocates. "
Curaleaf also has highlighted internal
talent such as Jessie Kater, senior vice
64 MJBizMagazine | September 2021
Discussions on Clubhouse include diverse and
sophisticated topics such as cannabis and
e-commerce. Courtesy Photo
president of manufacturing, who led
the discussion, " Nanotechnology in
Cannabis. "
" We look at Clubhouse as an
opportunity to engage with the
our patients, our guests or anybody who's
just curious about cannabis in general-a
platform where they feel comfortable
being able to engage and ask questions, "
she said.
The company will likely tweak its
approach on the app based on what content
is successful and leads to the most
engagement, Garcia added.
NETWORKING
Clubhouse has been key for Scott
McDowell as he builds out his
e-commerce business, Bloom Mary Jane.
The Denver-based company sells CBD
bath bombs produced by a white-label
manufacturer.
Mike Prasad, founder of the
" Marketing Club " on Clubhouse,

MJBizMagazine September 2021

Table of Contents for the Digital Edition of MJBizMagazine September 2021

MJBizMagazine September 2021 - 1
MJBizMagazine September 2021 - 2
MJBizMagazine September 2021 - 3
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