Boutique Design - Fall 2021 - 40

THE $50 , 000 WI NNER OF SHE HAS A DEAL 2021 P I TCH COMPE T I T ION, EMMA CL A I RE SPR I NG
TRACY
PRIGMORE
FOUNDER AND MANAGING
PARTNER , TLT SOLUTIONS AND
FOUNDER, SHE HAS A DEAL
TYSONS CORNER, VI RG I N IA
How did you get your start in the real estate industry?
I started investing in single-family rentals, condos,
and townhomes about 20 years ago. I was a real
estate agent at the time [and] wanted to negotiate
my own deals. I took a commercial real estate
class [where] I learned that hotels were a special
asset class. At the time I was traveling for my job
extensively and stayed in a lot of hotels. I woke up
one morning like, " Oh my gosh, I should buy a hotel. "
After that, my strategy was to build a portfolio of
hotels and use the syndication method-that way I
could help bring others along with me. I looked at real
estate as a wealth-building vehicle and I wanted to
build generational wealth.
I decided I was going to be a syndicator if I created
a real estate investment fi rm. As a syndicator, as a
sponsor, you identify the opportunities and you do
all the due diligence. You package it up and offer
shares in that particular project to investors who will
co-own with you. I already had a business structure
where I did healthcare consulting, plus my asset
management piece with my single-family rentals.
So I pulled hotels into that and decided to leave
healthcare behind.
How did you start She Has a Deal, your organization
that helps create pathways to hotel ownership for
women? I ended up starting She Has a Deal (SHaD),
because when I was going through the journey, I felt
alone. There were certain people who were helpful,
but I really didn't fi nd that mentor who has gone
through what I'm going through who could really help
me understand or guide me in a way that mentors
40
FALL 2 0 2 1
I had been a consultant with Deloitte and I worked
in consulting with Kaiser. We were used to taking
complex issues or things we knew literally nothing
about and fi guring it out. But it takes awhile, and
in consulting we always created a framework or
methodology. I thought other women could probably
benefi t from this framework-I call it the nine-stage
hotel investment roadmap.
What are some of SHaD's current offerings, and
what are you most looking forward to? I have online
education that's a self-study platform. I bring in
industry luminaries who can share their knowledge,
share their wisdom with these women, and then they
can become resources as these women go through
the journey. We have added a second track called
Today's Woman, which is exciting because we've
only focused on early careers, and with this the
expectation is that we would help them to close their
deals. To cap it off, when you are learning something,
you need to apply it early or it doesn't necessarily get
solidifi ed, so I added a pitch competition. While it's
a competition and everybody won't win, everybody
does win because they've furthered their professional
knowledge and opened their mindset. We have a pitch
competition coming up. The actual event is called
SHaD Pitch 2022, which includes an in-person pitch
competition and a networking event, April 28th and
29th. Anyone is invited to attend to learn, connect,
and invest. BD
can. I would get these vague types of answers, and
the information was just not there in the way that I
needed to feel comfortable taking on the risk.
PHOTO: IMAGINE PHOTOGRAPHY

Boutique Design - Fall 2021

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