Boutique Design - Spring 2021 - 36

A PA R AG O N 70 0 G U E S T R O O M

Palace
Intrigue
A C E N T U R I E S - O L D S T R U C T U R E O N I T A LY ' S S O U T H E R N
C O A S T S TA N D S O U T T H A N K S T O A T H O U G H T F U L ,
T H O R O U G H R E S T O R AT I O N

The recent restoration of the Paragon 700 Boutique Hotel & Spa, located in the
heart of Ostuni, Puglia's White City, was meant to be. Designers Pascale Lauber
and Ulrike Bauschke, owners of Switzerland-based ID Living, had no intention of
taking on a project in Italy's Apulia region when they went to visit for a little R&R.
Yet they found themselves taken with the 17th century red palace right when they
saw it. " We were immediately drawn to the potential of the centuries-old gem, " says
Lauber. " It was unthinkable not to make it a hotel; it really is just too beautiful to
stay hidden. "
The three-year revamp, which touched every inch of the former Italian palace,
home of the city's ﬁrst mayor (and other iterations), brought the building back to
life through traditional handcrafted techniques with a splash of modern ﬂair. For
instance, tribute is paid to Pompeii Red, which became a fashionable status symbol
in the 18th century as the pigment was the most expensive on the market. Cladding
an entire façade in the red shade was a display of wealth at the time, standing out
among the whitewashed buildings picturesque Ostuni is known for.
New surprises that became wowing design elements were uncovered almost
daily. Signiﬁcant discoveries included ﬁreplaces, stone vaults, and frescoes such
as Jesus and the Samaritan dating back to the 1700s. Several smaller details and
treasures found renewed life, like a wooden door with peepholes typical of 17th
century cloisters, suggesting the structure once housed a convent.
36

SPRING 2021

K ATJA B R I N K M A N N A N D G R E G O RY V E N E R E

By Alicia Hoisington

T H E O U T D O O R S PAC E , W I T H A P O O L A N D G A R D E N

Boutique Design - Spring 2021

Table of Contents for the Digital Edition of Boutique Design - Spring 2021

Table of Contents
From the Editor
Front of House
Location, Location: For three boutique and lifestyle brand leaders growth is all about seizing the right opportunities
Shifting Focus: Three growing industry segments to watch out for
Talking Shop: Industry experts share the lessons they're taking forward
Palace Intrigue: A centuries-old Italian structure stands out
City Harvest: A newcomer on Melbourne's restaurant scene is a tribute to the local Gippsland region
Feast for the Eyes: A maximalist paradise its creative and lively neighborhood
Products: Ideas Across Spaces
Ad Index
Checking In: Saar Zafrir
Boutique Design - Spring 2021 - Cover1
Boutique Design - Spring 2021 - Cover2
Boutique Design - Spring 2021 - 1
Boutique Design - Spring 2021 - Table of Contents
Boutique Design - Spring 2021 - 3
Boutique Design - Spring 2021 - From the Editor
Boutique Design - Spring 2021 - 5
Boutique Design - Spring 2021 - Front of House
Boutique Design - Spring 2021 - 7
Boutique Design - Spring 2021 - 8
Boutique Design - Spring 2021 - 9
Boutique Design - Spring 2021 - Location, Location: For three boutique and lifestyle brand leaders growth is all about seizing the right opportunities
Boutique Design - Spring 2021 - 11
Boutique Design - Spring 2021 - 12
Boutique Design - Spring 2021 - 13
Boutique Design - Spring 2021 - 14
Boutique Design - Spring 2021 - 15
Boutique Design - Spring 2021 - 16
Boutique Design - Spring 2021 - 17
Boutique Design - Spring 2021 - Shifting Focus: Three growing industry segments to watch out for
Boutique Design - Spring 2021 - 19
Boutique Design - Spring 2021 - 20
Boutique Design - Spring 2021 - 21
Boutique Design - Spring 2021 - 22
Boutique Design - Spring 2021 - 23
Boutique Design - Spring 2021 - 24
Boutique Design - Spring 2021 - 25
Boutique Design - Spring 2021 - Talking Shop: Industry experts share the lessons they're taking forward
Boutique Design - Spring 2021 - 27
Boutique Design - Spring 2021 - 28
Boutique Design - Spring 2021 - 29
Boutique Design - Spring 2021 - 30
Boutique Design - Spring 2021 - 31
Boutique Design - Spring 2021 - 32
Boutique Design - Spring 2021 - 33
Boutique Design - Spring 2021 - 34
Boutique Design - Spring 2021 - 35
Boutique Design - Spring 2021 - Palace Intrigue: A centuries-old Italian structure stands out
Boutique Design - Spring 2021 - 37
Boutique Design - Spring 2021 - 38
Boutique Design - Spring 2021 - 39
Boutique Design - Spring 2021 - City Harvest: A newcomer on Melbourne's restaurant scene is a tribute to the local Gippsland region
Boutique Design - Spring 2021 - 41
Boutique Design - Spring 2021 - 42
Boutique Design - Spring 2021 - 43
Boutique Design - Spring 2021 - Feast for the Eyes: A maximalist paradise its creative and lively neighborhood
Boutique Design - Spring 2021 - 45
Boutique Design - Spring 2021 - 46
Boutique Design - Spring 2021 - 47
Boutique Design - Spring 2021 - Products: Ideas Across Spaces
Boutique Design - Spring 2021 - 49
Boutique Design - Spring 2021 - 50
Boutique Design - Spring 2021 - 51
Boutique Design - Spring 2021 - 52
Boutique Design - Spring 2021 - 53
Boutique Design - Spring 2021 - Ad Index
Boutique Design - Spring 2021 - 55
Boutique Design - Spring 2021 - Checking In: Saar Zafrir
Boutique Design - Spring 2021 - Cover3
Boutique Design - Spring 2021 - Cover4
https://www.nxtbook.com/emerald/boutiquedesign/202312
https://www.nxtbook.com/emerald/boutiquedesign/202311
https://www.nxtbook.com/emerald/boutiquedesign/202212
https://www.nxtbook.com/emerald/boutiquedesign/202210
https://www.nxtbook.com/emerald/boutiquedesign/2021winter
https://www.nxtbook.com/emerald/boutiquedesign/2021fall
https://www.nxtbook.com/emerald/boutiquedesign/2021spring
https://www.nxtbook.com/nxtbooks/boutiquedesign/2020winter
https://www.nxtbook.com/nxtbooks/boutiquedesign/2020fall
https://www.nxtbook.com/nxtbooks/boutiquedesign/2020spring
https://www.nxtbook.com/nxtbooks/boutiquedesign/201912
https://www.nxtbook.com/nxtbooks/boutiquedesign/201911
https://www.nxtbook.com/nxtbooks/boutiquedesign/201910
https://www.nxtbook.com/nxtbooks/boutiquedesign/201909
https://www.nxtbook.com/nxtbooks/boutiquedesign/20190708
https://www.nxtbook.com/nxtbooks/boutiquedesign/201906
https://www.nxtbook.com/nxtbooks/boutiquedesign/201905
https://www.nxtbook.com/nxtbooks/boutiquedesign/201904
https://www.nxtbook.com/nxtbooks/boutiquedesign/201903
https://www.nxtbook.com/nxtbooks/boutiquedesign/20190102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201812
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201811
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201810
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201809
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20180708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201806
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201805
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201804
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201803
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20180102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201712
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201711
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201710
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201709
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201707
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201706
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201705
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201704
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201703
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20170102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201612
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201611
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201610
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201609
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20160708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201606
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201605
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201604
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201603
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20160102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201512
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201511
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201510
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201509
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20150708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201505
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201504
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201503
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20150102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201412
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201411
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201410
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201409
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20140708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201406
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201405
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201404
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201403
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20140102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201312
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201311
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201310
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201309
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201307
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201306
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201305
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201303
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20130102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20121112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20111112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20101112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20100910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20100708
https://www.nxtbookmedia.com