Boutique Design - Spring 2021 - 6

FRONT OF HOUSE

LOCAL
A TEXAS ENTREPRENEUR AIMS
TO HELP VISITORS DISCOVER
HIS CITY
By Katie Kervin

In 2014, Fort Worth-based Jonathan Morris set out to reinvent
the barbershop experience, opening Fort Worth Barber Shop,
which remains one of the Texas city's most original grooming
establishments for men. The entrepreneur is also the host of Self
Employed, an unscripted series on Magnolia Network that follows
Morris as he documents small businesses across the U.S. 
As if that didn't keep him busy enough, Morris is the co-founder
of Memo Hospitality Group with business partner Allen Mederos.
They are currently developing Hotel Dryce, a 21-room boutique
hotel in Fort Worth's Cultural District. Located in a former dry ice
factory, the property, designed by Morris and local architecture
firm Bennett Benner Partners, is expected to open this spring.

C O U R T E S Y J O N AT H A N M O R R I S

What will Hotel Dryce bring to the Fort Worth community? Hotel
Dryce will give visitors a local's view of our city. We feel
uniquely positioned to introduce visitors to Fort Worth's diverse
community of people and places that are dynamically pushing

6

our city into its future. We're creating a very chill spot for
discovery and authentic connection. 
Can you tell us about the design for the hotel? Every element
of Hotel Dryce is designed to evoke a sense of chill. We want
our guests to feel the soul of the city in a relaxed, laidback
environment that winks at the past, but also looks to the future
of Fort Worth. We very intentionally married the existing dry ice
warehouse to a modern building that brings the hotel into the
21st century.
How will Hotel Dryce be different from other boutique
offerings? It is going to be small, intentionally. Everything in
Texas doesn't have to be bigger, and we want to lean into that in
order to curate authentically local experiences for our guests.
By doing so, I believe we can introduce a new Fort Worth-with a
new vibe and fresh faces and spaces that are impacting the city-
to guests who stay at Hotel Dryce.

VISIONARY
SPRING 2021



Boutique Design - Spring 2021

Table of Contents for the Digital Edition of Boutique Design - Spring 2021

Table of Contents
From the Editor
Front of House
Location, Location: For three boutique and lifestyle brand leaders growth is all about seizing the right opportunities
Shifting Focus: Three growing industry segments to watch out for
Talking Shop: Industry experts share the lessons they're taking forward
Palace Intrigue: A centuries-old Italian structure stands out
City Harvest: A newcomer on Melbourne's restaurant scene is a tribute to the local Gippsland region
Feast for the Eyes: A maximalist paradise its creative and lively neighborhood
Products: Ideas Across Spaces
Ad Index
Checking In: Saar Zafrir
Boutique Design - Spring 2021 - Cover1
Boutique Design - Spring 2021 - Cover2
Boutique Design - Spring 2021 - 1
Boutique Design - Spring 2021 - Table of Contents
Boutique Design - Spring 2021 - 3
Boutique Design - Spring 2021 - From the Editor
Boutique Design - Spring 2021 - 5
Boutique Design - Spring 2021 - Front of House
Boutique Design - Spring 2021 - 7
Boutique Design - Spring 2021 - 8
Boutique Design - Spring 2021 - 9
Boutique Design - Spring 2021 - Location, Location: For three boutique and lifestyle brand leaders growth is all about seizing the right opportunities
Boutique Design - Spring 2021 - 11
Boutique Design - Spring 2021 - 12
Boutique Design - Spring 2021 - 13
Boutique Design - Spring 2021 - 14
Boutique Design - Spring 2021 - 15
Boutique Design - Spring 2021 - 16
Boutique Design - Spring 2021 - 17
Boutique Design - Spring 2021 - Shifting Focus: Three growing industry segments to watch out for
Boutique Design - Spring 2021 - 19
Boutique Design - Spring 2021 - 20
Boutique Design - Spring 2021 - 21
Boutique Design - Spring 2021 - 22
Boutique Design - Spring 2021 - 23
Boutique Design - Spring 2021 - 24
Boutique Design - Spring 2021 - 25
Boutique Design - Spring 2021 - Talking Shop: Industry experts share the lessons they're taking forward
Boutique Design - Spring 2021 - 27
Boutique Design - Spring 2021 - 28
Boutique Design - Spring 2021 - 29
Boutique Design - Spring 2021 - 30
Boutique Design - Spring 2021 - 31
Boutique Design - Spring 2021 - 32
Boutique Design - Spring 2021 - 33
Boutique Design - Spring 2021 - 34
Boutique Design - Spring 2021 - 35
Boutique Design - Spring 2021 - Palace Intrigue: A centuries-old Italian structure stands out
Boutique Design - Spring 2021 - 37
Boutique Design - Spring 2021 - 38
Boutique Design - Spring 2021 - 39
Boutique Design - Spring 2021 - City Harvest: A newcomer on Melbourne's restaurant scene is a tribute to the local Gippsland region
Boutique Design - Spring 2021 - 41
Boutique Design - Spring 2021 - 42
Boutique Design - Spring 2021 - 43
Boutique Design - Spring 2021 - Feast for the Eyes: A maximalist paradise its creative and lively neighborhood
Boutique Design - Spring 2021 - 45
Boutique Design - Spring 2021 - 46
Boutique Design - Spring 2021 - 47
Boutique Design - Spring 2021 - Products: Ideas Across Spaces
Boutique Design - Spring 2021 - 49
Boutique Design - Spring 2021 - 50
Boutique Design - Spring 2021 - 51
Boutique Design - Spring 2021 - 52
Boutique Design - Spring 2021 - 53
Boutique Design - Spring 2021 - Ad Index
Boutique Design - Spring 2021 - 55
Boutique Design - Spring 2021 - Checking In: Saar Zafrir
Boutique Design - Spring 2021 - Cover3
Boutique Design - Spring 2021 - Cover4
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