Boutique Design - Winter 2021 - 80

PHOTO: COURTESY KTGY SDDG
CHECKING
IN
L I S A S I MEONE AND G I NA DEA RY ' S
PA R T N E RSH I P CON T I NUES TO
E VO LVE AND GROW
By Katie Kervin
Boutique Design caught up with the principals of the newly integrated
KTGY Simeone Deary Design Group, who are celebrating 20 years as
business partners and whose Gold Key winning and finalist projects
exemplify their approach to creating transformative journeys for guests.
Tell us about your Gold Key winning and finalist projects: Hotel Kansas
City, the Union Club Hotel at Purdue University, and the Renaissance
Milwaukee West. GINA DEARY: Each of these projects is reflective
of our approach to design, which ultimately is realized not as a trait
or aesthetic detail, but a transformative journey that shapes each
guest experience. In Kansas City, designing a space within such an
architecturally significant building with a singular historical story
inspired us. We paid homage to all of what was and incorporated
our extensive research to weave a new compelling storyline. When
designing Union Club, in keeping with our desire to draw inspiration
from the school's history, values, and contributions, a two-story
dynamic art piece comprising an ebonized wood bookcase filled with
white books serves as a screen for projected images, including of
famous alum Amelia Earhart. The Renaissance Milwaukee West created
an unexpected sense of discovery for guests and brought downtown
Milwaukee's culture to its bustling neighbor of Wauwatosa.
There were some big changes for your firm this year. What's on the
horizon for 2022? LISA SIMEONE: We joined forces with KTGY-an
incredible architecture and planning firm specializing in residential and
mixed-use developments. This integration of architecture, branding,
interiors, and planning sparks new opportunities and provides a richer
and more comprehensive experience for our clients and their guests.
Gina and I are celebrating 20 years as business partners. We've
seen each other through thick and thin with incredible projects and
experiences [and learned] to be extremely strategic and selective in hard
times like the recession and the pandemic. As it relates to KTGY Simeone
Deary Design Group, we are excited to extend our architecture arm even
further as we look to new hospitality, retail, restaurant, multi-family, and
mixed-use projects.
What are you most looking forward to? SIMEONE: We are most excited
to experience new and dynamic growth in design now that we have
our new partners. Design is coming into such an exciting time. The
world has really shifted, and we are thrilled and poised to be at the
forefront. A few [projects] to watch for this year are the newly opened
JW Marriott Charlotte: Set in a progressive city, this ground-up hotel
fuses contemporary architecture with historical relevance. [For our]
repositioning and redesign of the PGA Golf Resort and Spa at Palm
Beach Gardens, Florida, we set out to showcase what a real and relevant
golf resort can, and should, be. And [for] the renovation of the Waldorf
Astoria Chicago-a new five-star hotel our team originally concepted
and designed as the Elysian Hotel which opened in 2009-we're keeping
with the bold vision of the initial classic concept while looking to evoke
refined, iconic, and unforgettable moments that push the boundaries
with an unexpected, edgy twist. BD
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Boutique Design - Winter 2021

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