Boutique Design - Fall 2023 - 91
What challenges did you encounter?
EA: It took time to fi gure out how we were going to lay this building out. The
two buildings seemed connected at every fl oor until we gutted them and the
third fl oor from the west side had almost a two-foot difference in height from
the east side.
SM: But it allowed for us to design these little stoops, like vestibules that you walk
into before the room. It makes it feel more special, nodding to South Philadelphia's
architecture. Every time I do a tour, everyone's favorite part is walking up the
stairs into the three suites on the west side of the third fl oor.
And YOWIE is a shoppable hotel.
SM: When you check in, you will fi nd a physical catalog that tells you everything
in your room, down to the paint color on the walls. It identifi es what things are
available downstairs in the shop and what things are made to order. I looked at
the rooms as a mix of hotel and a showroom. It was so important for each room to
be different so I could showcase all the brands I've wanted to work with for years.
We also want to be a connector. Your average person doesn't know how to buy a
made-to-order commissioned artwork. We're happy to be that conduit.
How are you programming the space to involve community members?
EA: Part of our DNA has been about creating gathering spaces. [YOWIE has]
a downstairs space where we can invite people to interact with us.
SM: We're excited to use that room as a fl exible space for workshops and events-
some food-driven, some entrepreneurship-driven, some artist-driven. We also
hope to share it with other brands or people looking to do an intimate event.
How do you keep things personal?
EA: We had a guest staying and we did enough research to know they were
applying for a sculpture grant at [the Rhode Island School of Design]. We happen
to know a sculpture professor from RISD in a building right behind the Dye House
and we were able to make a connection and get the guest a studio tour. It's about
digging up these little things so we can make someone feel a bit more special
when they're traveling.
ALL PHOTOS : YOWIE SU I TES ARE FILLED WI TH FURN I TURE ,
ARTWORKS, AND OTHER ITEMS THAT GUES TS CAN ORDER OR
PURCHASE AT THE SHOP DOWNS TA I RS
SM: I don't want YOWIE to be so big that I can't connect with people. I've always
wanted to feel connected to the people I worked with and feel inspired by the
things I was designing. I hope we can continue to grow, but also to stay small in
our approach to hospitality. It's what sets us apart. BD
HO S P ITA L IT YD E S I GN . COM
91
PHOTOS: BRE FURLONG AND MICHAEL PERSICO
http://www.HOSPITALITYDESIGN.COM
Boutique Design - Fall 2023
Table of Contents for the Digital Edition of Boutique Design - Fall 2023
Contents
From the Editor
Front of House: BDNY Designed Spaces
Front of House: BD Event Recap
Who and What to Know Now
BD Power Players: Women Leaders in Hospitality
2023 Boutique 18
Up-and-Coming Hotelier of the Year
Hotel AKA NoMad
Seda Club Hotel
The Source: BDNY Exhibitor Preview
Ad Index
Checking In
Boutique Design - Fall 2023 - Cover1
Boutique Design - Fall 2023 - Cover2
Boutique Design - Fall 2023 - 1
Boutique Design - Fall 2023 - Contents
Boutique Design - Fall 2023 - 3
Boutique Design - Fall 2023 - From the Editor
Boutique Design - Fall 2023 - 5
Boutique Design - Fall 2023 - 6
Boutique Design - Fall 2023 - 7
Boutique Design - Fall 2023 - Front of House: BDNY Designed Spaces
Boutique Design - Fall 2023 - 9
Boutique Design - Fall 2023 - 10
Boutique Design - Fall 2023 - 11
Boutique Design - Fall 2023 - 12
Boutique Design - Fall 2023 - 13
Boutique Design - Fall 2023 - 14
Boutique Design - Fall 2023 - 15
Boutique Design - Fall 2023 - 16
Boutique Design - Fall 2023 - 17
Boutique Design - Fall 2023 - Front of House: BD Event Recap
Boutique Design - Fall 2023 - 19
Boutique Design - Fall 2023 - 20
Boutique Design - Fall 2023 - 21
Boutique Design - Fall 2023 - 22
Boutique Design - Fall 2023 - 23
Boutique Design - Fall 2023 - 24
Boutique Design - Fall 2023 - 25
Boutique Design - Fall 2023 - Who and What to Know Now
Boutique Design - Fall 2023 - 27
Boutique Design - Fall 2023 - 28
Boutique Design - Fall 2023 - 29
Boutique Design - Fall 2023 - 30
Boutique Design - Fall 2023 - 31
Boutique Design - Fall 2023 - 32
Boutique Design - Fall 2023 - 33
Boutique Design - Fall 2023 - 34
Boutique Design - Fall 2023 - 35
Boutique Design - Fall 2023 - 36
Boutique Design - Fall 2023 - BD Power Players: Women Leaders in Hospitality
Boutique Design - Fall 2023 - 38
Boutique Design - Fall 2023 - 39
Boutique Design - Fall 2023 - 40
Boutique Design - Fall 2023 - 41
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Boutique Design - Fall 2023 - 2023 Boutique 18
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Boutique Design - Fall 2023 - 87
Boutique Design - Fall 2023 - 88
Boutique Design - Fall 2023 - 89
Boutique Design - Fall 2023 - Up-and-Coming Hotelier of the Year
Boutique Design - Fall 2023 - 91
Boutique Design - Fall 2023 - Hotel AKA NoMad
Boutique Design - Fall 2023 - 93
Boutique Design - Fall 2023 - Seda Club Hotel
Boutique Design - Fall 2023 - 95
Boutique Design - Fall 2023 - 96
Boutique Design - Fall 2023 - 97
Boutique Design - Fall 2023 - 98
Boutique Design - Fall 2023 - 99
Boutique Design - Fall 2023 - The Source: BDNY Exhibitor Preview
Boutique Design - Fall 2023 - 101
Boutique Design - Fall 2023 - 102
Boutique Design - Fall 2023 - 103
Boutique Design - Fall 2023 - 104
Boutique Design - Fall 2023 - 105
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Boutique Design - Fall 2023 - 110
Boutique Design - Fall 2023 - Ad Index
Boutique Design - Fall 2023 - Checking In
Boutique Design - Fall 2023 - Cover3
Boutique Design - Fall 2023 - Cover4
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