CE Pro August 2021 - 38

CE PROFILE
Theater Advice / Really Shady
to stop in.' The shopping center did not
have the types of stores where our clientele
would go, " says Alissa.
Soon, Theater Advice moved to its current
2,300-square-foot location designed not
necessarily to attract walk-ins but cater more
client appointments. It's farther outside the
city, but closer to the areas where many new
homes are being built around the Dallas area.
" The company is to a point where it needs to be
managed a little bit tighter to optimize on this
growth trajectory that we have in our brains.
I needed to come on board to move things in the
right direction. " -Alissa Huse, Theater Advice
The new location also has a larger sign
and unique interior design. There are two
home theater areas inside, including one
$25,000 option with a 150-inch SI screen.
The other theater area is actually fi ve theaters
in one, according to David, because it
allows him to switch among four diff erent
sets of surround-sound speakers, as well
as a pair of speakers behind an acoustically
transparent screen.
There is an upfront vignette for 2-channel
audio listening outfi tted with speakers
from Bowers & Wilkins and DALI, along with
McIntosh and Rotel components. The showroom
also has an area to showcase motorized
shades, plus a rack-building area.
Truly living up to its name, the company is
having great success selling home theaters
and media rooms, especially during the pandemic,
with about half of their sales related
to home theaters.
Using the showroom for demos, David
estimates 50% of those home theater clients
upgrade from wanting a TV display-based
theater to a projector-based room.
Ultimately, the family-friendly Huses have
created a welcoming environment for customers
that's translating to the bottom line.
" The showroom is open and airy ... it makes
you feel comfortable when you walk into it, "
says Alissa. CE Pro
38 | CE Pro August 2021
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CE Pro August 2021

Table of Contents for the Digital Edition of CE Pro August 2021

CE Pro August 2021 - Presentation
CE Pro August 2021 - Cover1
CE Pro August 2021 - Cover2
CE Pro August 2021 - 1
CE Pro August 2021 - 2
CE Pro August 2021 - 3
CE Pro August 2021 - 4
CE Pro August 2021 - 5
CE Pro August 2021 - 6
CE Pro August 2021 - 7
CE Pro August 2021 - 8
CE Pro August 2021 - 9
CE Pro August 2021 - 10
CE Pro August 2021 - 11
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CE Pro August 2021 - 15
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CE Pro August 2021 - Cover3
CE Pro August 2021 - Cover4
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