CE Pro August 2021 - 39

SPONSORED CONTENT
'Brilliant' Tactic Helps Texas Dealer Secure
Production Builder Business
F
rom its base in Frisco, Texas, ESD Technologies
serves the Dallas area's red-hot
construction market as a full-service low
voltage integrator off ering security and surveillance,
home automation, AV, and more.
ESD has carved out a profi table niche with
home builders, and you could say its smart
home strategy has been Brilliant.
Led by industry veteran David Berman,
ESD's President & CEO, the company sells,
designs, and installs projects and infrastructure
for seven home builders, including
several top 100 production builders, which
represents over a couple of thousand new
home installations a year.
Berman, whose 40+ year custom electronics
career included tenures with two
other successful fi rms in the local market
before ESD launched in 2016, says smart
home control provider Brilliant has been a boon with builders. It's
an aff ordable solution that makes it possible for every builder to
off er a smart home experience with built-in control and automation
capabilities, which make the homes incredibly easy to use and more
attractive to all types of buyers.
" In the world of control and automation, there are only three
approaches to implement off erings into homes - the fi rst way is a
programmable type of automation system; the second way is through
a security-based protocol (Alarm.com, ADT, etc.); the third way is
app control, but by the time you get a bunch of apps on your phone,
the only person in the house who can use it is the guy with all the
apps, and even then they only know how to use two or three of them.
" So we went searching, year after year after year, for a solution
that could work with the majority of smart home products that
consumers are buying - DIY off -the-shelf kind of stuff that is controlled
over Wi-Fi - that also works with builder-grade thermostats
and door locks. Builders don't need to put in heavy-duty data
backbones anymore; homes can just run off ISPs that come from
Spectrum, AT&T, Dish or whoever it is. "
Berman says what put Brilliant's in-wall home control and integrated
lighting system over the top as a standard feature is that there
are no recurring charges or custom programming required. After a
year of beta testing, ESD Technologies took the Brilliant system to
the builders. Because of its low cost, ease of installation, and userfriendly
experience, " they embraced it, " Berman says, " and we were
able to land a package in every home. " K. Hovnanian, Graham
Hart & Pacesetter Homes all joined in. Th ese three builders alone
account for more than 1,000 new homes per year in the Dallas-Ft.
Worth area alone.
Helping builders adopt the right smart home strategy and experience
has been a journey. Berman notes that some large national
Integrators such as ESD Technologies
in Frisco, Texas, can tout no recurring
charges and no programming involved
with Brilliant devices and the single
interface navigation.
builders were using security-based, or Amazon Alexa-based control
models that ESD felt were " signifi cantly fl awed " for various reasons,
including their lack of local tech service, program complexity, and
monthly fees. Builders are also averse to negative reviews and generally
look to avoid potential tech liabilities, Berman says.
All of which is to say that Berman and ESD knew what they were
up against when it came to pitching builders who may have been
soured on various home control solutions that didn't live up to their
promised capabilities or security-based installations whose service
demands were unpredictable and potentially costly.
" With Brilliant, we fi nally had a solution to off er builders that
was elegant, that didn't have black boxes, and didn't require special
wiring - and it would give the client the smart home platform they
desired at a very low exposure level to the builder. "
To seal the builder sale that got the Brilliant ball rolling for ESD,
the process included a demo for the executives, whose interest led to
a full-scale, real-world demo in conjunction with other devices at the
integrator's showroom. ESD then installed a system in the builder's
model home with marketing support from Brilliant.
Th anks to the hassle-free installation of Brilliant's touchpanels,
switches and outlets, and the ease of adding popular smart home
devices thanks to an open API, ESD simply goes in after closing for
a quick set up process and orientation with each new homebuyer.
It's a win-win all around. " You can control the entire home and a
multitude of devices through the Brilliant interface, " Berman adds.
" And thankfully, it's very aff ordable stuff - so it gets the client
hooked on smart home and gives the builder a story. "
" If you're a home builder, it's aff ordable, it's easy, and it diff erentiates
and provides a superior home experience, " says Berman about
Brilliant. " If you're a dealer, it opens up your target audience to every
builder and homebuyer. "
brilliant.tech
http://www.Alarm.com http://brilliant.tech

CE Pro August 2021

Table of Contents for the Digital Edition of CE Pro August 2021

CE Pro August 2021 - Presentation
CE Pro August 2021 - Cover1
CE Pro August 2021 - Cover2
CE Pro August 2021 - 1
CE Pro August 2021 - 2
CE Pro August 2021 - 3
CE Pro August 2021 - 4
CE Pro August 2021 - 5
CE Pro August 2021 - 6
CE Pro August 2021 - 7
CE Pro August 2021 - 8
CE Pro August 2021 - 9
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CE Pro August 2021 - 11
CE Pro August 2021 - 12
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CE Pro August 2021 - Cover3
CE Pro August 2021 - Cover4
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