CE Pro August 2021 - 44

MULTIROOM AV
7.5% of installations included a standalone, self-powered local
zone wireless speaker as part of the total project.
Overall, 53% of multizone audio projects include some
aspect of wireless distribution, with 21% of projects being
completely wireless. Still, that means nearly half (47%) of all
multizone wireless installations are fully hardwired with no
wireless component.
Looking at multiroom video-only projects, only 11% of those
jobs are completely wireless. More than two-thirds (68%) are
completely hardwired, leaving 21% of jobs a combination of
hardwired/wireless.
The prevalence of wireless also enables integrators to do
more retrofit multizone audio work than they might have
otherwise been able to do. Indeed, 44% of all multiroom AV
projects were in an existing home, compared to 36% in new
residential construction and 20% in commercial locations.
Among the other trends identifiable in the survey include
the growth in outdoor multizone AV, likely due to the
pandemic. Dealers report that almost half (49%) of all their
multizone projects included an outdoor audio zone last year,
while 27% included an outdoor video zone. Nearly half (43%)
included a home theater zone. Home theater was another
area of business that spiked during the pandemic.
A Look at Trends Impacting Profit Margin, Pricing
As noted earlier, the median price point for a multiroom
audio/video installation was $8,467. The price range of installations
is quite wide. About 5% of installations are less than
$500. That is likely a situation in which an integrator is simply
providing a client with a single-zone, self-powered wireless
solution with no tie into architectural loudspeakers.
Similarly, another 5% of projects fall between $501 and
Audio Transmission Method
Combo
Wireless/
Hardwired
32%
$1,000. At the other end, just over 8% of projects come in at
more than $50,000. Those are likely installations that include
multiple zones of high-end displays and speakers. About 5% of
projects include 21 or more loudspeakers, while 4% of installations
have more than eight TV displays.
If you are looking for anything to dampen the luster of the
multiroom AV market, it might be the lower profitability. According
to the survey, the median profitability on a multiroom AV
installation is just 26%. That is much lower than most home theater
and control solutions, which according to multiple previous
studies from CE Pro all have margins in the mid-30% range.
There are several trends that could be influencing this lower
multiroom AV profit margin. In terms of audio distribution,
wireless systems from companies like Sonos have taken hold.
That means integrators are not pulling wire, so there isn't increased
billing hours related to running wires, not too mention
the cost of the wire itself.
Also, suppliers like Savant with its IP Audio solution enable
integrators to distribute any audio source or input to any output
or speaker over the network, without having to home run
Video Transmission Method
All Wireless
21%
Combo
Wireless/
Hardwired
21%
All Hardwired
47%
In all, more than half (53%) of all multiroom
audio projects incorporate a
wireless element.
All Hardwired
68%
Not surprisingly, hardwiring is still the
predominant transmission mode for
video, with 89% of all multiroom audio
projects including a hardwired element.
All Wireless
11%
Commercial
20%
New
Construction
Residential
36%
Existing/Retrofit
Residential
44%
The growth of wireless options enables
integrators to do more multizone
installations in existing homes.
Multiroom AV Projects by Type
44 | CE Pro August 2021
cepro.com
http://www.cepro.com

CE Pro August 2021

Table of Contents for the Digital Edition of CE Pro August 2021

CE Pro August 2021 - Presentation
CE Pro August 2021 - Cover1
CE Pro August 2021 - Cover2
CE Pro August 2021 - 1
CE Pro August 2021 - 2
CE Pro August 2021 - 3
CE Pro August 2021 - 4
CE Pro August 2021 - 5
CE Pro August 2021 - 6
CE Pro August 2021 - 7
CE Pro August 2021 - 8
CE Pro August 2021 - 9
CE Pro August 2021 - 10
CE Pro August 2021 - 11
CE Pro August 2021 - 12
CE Pro August 2021 - 13
CE Pro August 2021 - 14
CE Pro August 2021 - 15
CE Pro August 2021 - 16
CE Pro August 2021 - 17
CE Pro August 2021 - 18
CE Pro August 2021 - 19
CE Pro August 2021 - 20
CE Pro August 2021 - 21
CE Pro August 2021 - 22
CE Pro August 2021 - 23
CE Pro August 2021 - 24
CE Pro August 2021 - 25
CE Pro August 2021 - 26
CE Pro August 2021 - 27
CE Pro August 2021 - 28
CE Pro August 2021 - 29
CE Pro August 2021 - 30
CE Pro August 2021 - 31
CE Pro August 2021 - 32
CE Pro August 2021 - 33
CE Pro August 2021 - 34
CE Pro August 2021 - 35
CE Pro August 2021 - 36
CE Pro August 2021 - 37
CE Pro August 2021 - 38
CE Pro August 2021 - 39
CE Pro August 2021 - 40
CE Pro August 2021 - 41
CE Pro August 2021 - 42
CE Pro August 2021 - 43
CE Pro August 2021 - 44
CE Pro August 2021 - 45
CE Pro August 2021 - 46
CE Pro August 2021 - 47
CE Pro August 2021 - 48
CE Pro August 2021 - 49
CE Pro August 2021 - 50
CE Pro August 2021 - 51
CE Pro August 2021 - 52
CE Pro August 2021 - 53
CE Pro August 2021 - 54
CE Pro August 2021 - 55
CE Pro August 2021 - 56
CE Pro August 2021 - 57
CE Pro August 2021 - 58
CE Pro August 2021 - 59
CE Pro August 2021 - 60
CE Pro August 2021 - 61
CE Pro August 2021 - 62
CE Pro August 2021 - 63
CE Pro August 2021 - 64
CE Pro August 2021 - Cover3
CE Pro August 2021 - Cover4
https://www.nxtbook.com/emerald/cepro/november_2022
https://www.nxtbook.com/emerald/cepro/october_2022
https://www.nxtbook.com/emerald/cepro/september_2022
https://www.nxtbook.com/emerald/cepro/august_2022
https://www.nxtbook.com/emerald/cepro/july_2022
https://www.nxtbook.com/emerald/cepro/june_2022
https://www.nxtbook.com/emerald/cepro/may_2022
https://www.nxtbook.com/emerald/cepro/april_2022
https://www.nxtbook.com/emerald/cepro/march_2022
https://www.nxtbook.com/emerald/cepro/february_2022
https://www.nxtbook.com/emerald/cepro/january_2022
https://www.nxtbook.com/emerald/cepro/december_2021
https://www.nxtbook.com/emerald/cepro/november_2021
https://www.nxtbook.com/emerald/cepro/october_2021
https://www.nxtbook.com/emerald/cepro/september_2021
https://www.nxtbook.com/emerald/cepro/august_2021
https://www.nxtbook.com/emerald/cepro/july_2021
https://www.nxtbook.com/emerald/cepro/june_2021
https://www.nxtbook.com/emerald/cepro/may_2021
https://www.nxtbook.com/emerald/cepro/cepro_april_2021
https://www.nxtbookmedia.com