CE Pro August 2022 - 10

Industry Pulse
Ex-Sony Exec Outlines Home AV Opportunities at HTSA Event
FEW PEOPLE in the world
of home entertainment
understand the intersection
of custom installation
and AV content better
than former Sony executive
Marc Finer, and he recently
shared insights into how that
intersection can spark business
during the HTSA 2022
Spring Conference.
At the event in Fort Lauderdale,
Fla., Finer,now director
at Communication Research
- along with the discussion
moderator Tom Doherty,
director of new technology
initiatives at HTSA - pointed
out the CD represented the
first real value proposition
for the home entertainment
industry. Fast forwarding to
today, Finer noted on the
audio side of the home AV
equation high-resolution
audio, interactive stems, immersive
audio and live music
streaming represent new ways
Communication
Research's Marc Finer
says integrators can
assist consumers not
only with products,
but services and
subscriptions
management.
consumers - and integrators
- can bring quality audio into
their homes.
" Because of streaming,
Gen Z and Millennials want
high-quality music. People
want better musical experiences, "
says Finer. " Only
about 5% to 8% [of consumers]
don't care about music.
... Studies find that Gen Z
and Millennials will pay more
for higher-quality music. "
Addressing the video side
of the market, Finer says
a number of innovations
are driving wide adoption
by consumers. A glut of
video content is available via
platforms such as UltraHD
4K discs, cable, fiber and
satellite service providers,
digital downloads, streaming
services, and direct-to-consumer
services.
Finer told the HTSA
attendees that with so many
entertainment solutions
available to consumers it can
be very confusing for the
public to figure out which
service and which subscription
plans are right for their
homes. It's underscored by
the consumer " churn " rates
in which someone signs up
for a service and quickly
unsubscribes to a particular
CEDIA Expo Keynoter to Tackle 'Content Overload'
AS TODAY'S CONNECTED
homeowners turn to custom
integrators for home entertainment
guidance, CEDIA
has announced Greg Durkin,
founder, and CEO of Guts+Data,
as the keynote speaker
at CEDIA Expo 2022.
Durkin will speak about
opportunities for integrators
to keep pace amid the
fast-evolving digital media
landscape in " Entertainment
Evolution 2022: Content
Overload, " to kick off the
Expo, set to take place Sept.
10 | CE Pro August 2022
29 - Oct. 1 at the Kay Bailey
Hutchison Convention Center
in Dallas.
The proliferation of content,
streaming platforms,
and hardware has created
a fragmented home entertainment
landscape for
consumers. Durkin's keynote
will detail how today's
complex content ecosystem
transpired, identify the
challenges and opportunities
for streaming and home
entertainment, and outline a
data-informed blueprint for
integrators to navigate the
content conundrum.
Culled from his 24-year
tenure in entertainment
marketing as well as data
from Guts+Data's Hollywood
Studios EnACT study, the
keynote will present a path
to expand their service offerings
further into content and
entertainment support.
" Simplicity is the new
luxury, but the fragmentation
of streaming platforms
and marketing has become
a frustrating barrier for
Guts+Data CEO Greg Durkin
will explore how dealers can
capitalize on today's home
entertainment content
confusion.
customers, " Durkin notes.
" CEDIA members are
uniquely positioned to support
consumers in navigating
these challenges. "
cepro.com
service, he says.
According to Finer, additionally,
consumers want:
More control over apps; more
programming options; single
sign-in options; consolidated
billing services; and simplified
access to " favorites. "
Where integrators come
into the picture, beyond
the sales and installation
of products and systems,
is their ability to manage
their clients' services and
subscriptions. Finer stressed
these opportunities provide
dealers with additional
revenue capabilities, and
it provides homeowners
with more streamlined user
experiences.
Finer adds that integrators
can develop content support
programs, explain the
various business platforms
these services utilize, and
help clients discover more
entertainment options.
http://www.cepro.com

CE Pro August 2022

Table of Contents for the Digital Edition of CE Pro August 2022

CE Pro August 2022 - Intro
CE Pro August 2022 - Bellyband 1
CE Pro August 2022 - Bellyband 2
CE Pro August 2022 - Cover1
CE Pro August 2022 - Cover2
CE Pro August 2022 - 1
CE Pro August 2022 - 2
CE Pro August 2022 - 3
CE Pro August 2022 - 4
CE Pro August 2022 - 5
CE Pro August 2022 - 6
CE Pro August 2022 - 7
CE Pro August 2022 - 8
CE Pro August 2022 - 9
CE Pro August 2022 - 10
CE Pro August 2022 - 11
CE Pro August 2022 - 12
CE Pro August 2022 - 13
CE Pro August 2022 - 14
CE Pro August 2022 - 15
CE Pro August 2022 - 16
CE Pro August 2022 - 17
CE Pro August 2022 - 18
CE Pro August 2022 - 19
CE Pro August 2022 - 20
CE Pro August 2022 - 21
CE Pro August 2022 - 22
CE Pro August 2022 - 23
CE Pro August 2022 - 24
CE Pro August 2022 - 25
CE Pro August 2022 - 26
CE Pro August 2022 - 27
CE Pro August 2022 - 28
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CE Pro August 2022 - Cover3
CE Pro August 2022 - Cover4
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