CE Pro August 2022 - 32

RESIMERCIAL
Staying on the topic of revenue, integrators are recognizing
the potential for earning recurring monthly revenue (RMR)
from commercial clients. In all, nearly three out of every four
dealers (72.4%) report earning some type of RMR from a
commercial client. However, even though most dealers are
earning some RMR from commercial clients, the percentage
of projects with RMR is very low, just 6.3% of installations.
And the amount of RMR per commercial project is low - just
$53.38 per month.
Anticipated Commercial Market
Change for Next 12 Months
Down 1%
to 5%
2%
Flat
29%
Up 21%+
11%
Up 11%
to 20%
16%
Up 6% to 10%
20%
Up 1% to 5%
17%
The median predicted commercial market growth rate for
the next 12 months among residential integrators is just
1% as CE pros aim to focus more on their core competencies
in the resi market.
m Market Change
Referral Sources of Commercial Business
Referral Sources
Manufacturer lead
7%
Online lead
8%
From a
designer
9%
From an
architect
9%
RFP/bid
10%
From
a GC
13%
From a
residential
client
19%
Cold call/prospecting
5%
From a
commercial
client
20%
Make a Statement: Every project is unique in its own
way. Deciding on design-build technology furniture is
the perfect opportunity for your customers to set themselves
apart. Regardless of whether a project architect
or interior designer is involved, utilizing a design-build
approach provides the client with creative control over
their final product. Our experienced team can implement
requirements specific to each job.
Save Time: Whether the project is new construction,
Nearly four in every 10 commercial projects is a lead from
an existing client, either commercial or residential.
a renovation, or a refresh, every design starts with a
clear understanding of the functionality requirements,
aesthetic preferences, budget constraints, user experience,
install schedule, and technology needs. This
coordination results in an appropriately designed, fully
assembled product ready for AV integration once delivered.
Spending time putting together or modifying furniture
in the field is inefficient, wasting time and money,
resulting in higher costs on the back end.
Don't Just Settle: Why settle on a stock solution
that doesn't meet the customer's expectations? Designing
technology furniture that caters to your customer's
needs results in a long-lasting, reliable product,
and it also strengthens the relationship between you
and your client.
Marshall Furniture is the industry leader in design-build,
integration-friendly furniture, providing
high-quality presentation technology furniture tailor-made
to AV and architectural requirements.
Primary Comm POC
Marshall Furniture: Don't Just Settle;
Design-Build with Us
We understand the relationship between architecture
and technology integration and strive to bring this
experience to every project. Our skilled design team
collaborates with integrators to produce a fully functional
design with the best value for your customer's AV
furniture needs.
Anticipated Comm Market Change
Down 6%+
5%
Referral Sources
Primary Comm POC
32 | CE Pro August 2022
cepro.com
http://www.cepro.com

CE Pro August 2022

Table of Contents for the Digital Edition of CE Pro August 2022

CE Pro August 2022 - Intro
CE Pro August 2022 - Bellyband 1
CE Pro August 2022 - Bellyband 2
CE Pro August 2022 - Cover1
CE Pro August 2022 - Cover2
CE Pro August 2022 - 1
CE Pro August 2022 - 2
CE Pro August 2022 - 3
CE Pro August 2022 - 4
CE Pro August 2022 - 5
CE Pro August 2022 - 6
CE Pro August 2022 - 7
CE Pro August 2022 - 8
CE Pro August 2022 - 9
CE Pro August 2022 - 10
CE Pro August 2022 - 11
CE Pro August 2022 - 12
CE Pro August 2022 - 13
CE Pro August 2022 - 14
CE Pro August 2022 - 15
CE Pro August 2022 - 16
CE Pro August 2022 - 17
CE Pro August 2022 - 18
CE Pro August 2022 - 19
CE Pro August 2022 - 20
CE Pro August 2022 - 21
CE Pro August 2022 - 22
CE Pro August 2022 - 23
CE Pro August 2022 - 24
CE Pro August 2022 - 25
CE Pro August 2022 - 26
CE Pro August 2022 - 27
CE Pro August 2022 - 28
CE Pro August 2022 - 29
CE Pro August 2022 - 30
CE Pro August 2022 - 31
CE Pro August 2022 - 32
CE Pro August 2022 - 33
CE Pro August 2022 - 34
CE Pro August 2022 - 35
CE Pro August 2022 - 36
CE Pro August 2022 - 37
CE Pro August 2022 - 38
CE Pro August 2022 - 39
CE Pro August 2022 - 40
CE Pro August 2022 - 41
CE Pro August 2022 - 42
CE Pro August 2022 - 43
CE Pro August 2022 - 44
CE Pro August 2022 - 45
CE Pro August 2022 - 46
CE Pro August 2022 - 47
CE Pro August 2022 - 48
CE Pro August 2022 - 49
CE Pro August 2022 - 50
CE Pro August 2022 - 51
CE Pro August 2022 - 52
CE Pro August 2022 - 53
CE Pro August 2022 - 54
CE Pro August 2022 - 55
CE Pro August 2022 - 56
CE Pro August 2022 - 57
CE Pro August 2022 - 58
CE Pro August 2022 - 59
CE Pro August 2022 - 60
CE Pro August 2022 - 61
CE Pro August 2022 - 62
CE Pro August 2022 - 63
CE Pro August 2022 - 64
CE Pro August 2022 - Cover3
CE Pro August 2022 - Cover4
https://www.nxtbook.com/emerald/cepro/september_2022
https://www.nxtbook.com/emerald/cepro/august_2022
https://www.nxtbook.com/emerald/cepro/july_2022
https://www.nxtbook.com/emerald/cepro/june_2022
https://www.nxtbook.com/emerald/cepro/may_2022
https://www.nxtbook.com/emerald/cepro/april_2022
https://www.nxtbook.com/emerald/cepro/march_2022
https://www.nxtbook.com/emerald/cepro/february_2022
https://www.nxtbook.com/emerald/cepro/january_2022
https://www.nxtbook.com/emerald/cepro/december_2021
https://www.nxtbook.com/emerald/cepro/november_2021
https://www.nxtbook.com/emerald/cepro/october_2021
https://www.nxtbook.com/emerald/cepro/september_2021
https://www.nxtbook.com/emerald/cepro/august_2021
https://www.nxtbook.com/emerald/cepro/july_2021
https://www.nxtbook.com/emerald/cepro/june_2021
https://www.nxtbook.com/emerald/cepro/may_2021
https://www.nxtbook.com/emerald/cepro/cepro_april_2021
https://www.nxtbookmedia.com