CE Pro August 2022 - 34

RESIMERCIAL
One area of the commercial market that appears to be very
similar to the residential market is the primary points of contact
for the integrator. In 31% of commercial projects, CE pros
are dealing directly with the owner of the property. Facilities
managers, general contractors and IT directors are next on the
list in descending order.
In 31% of commercial projects,
CE pros are dealing directly with
the owner of the property. Facilities
managers, GCs, and IT directors are
other key decisionmakers.
Lastly, the CE Pro Resimercial Deep Dive Survey asked
dealers what their favorite aspect of commercial work is. Not
surprisingly, the higher revenue potential is among the top
responses, along with the avoidance of having to deal with
a potentially persnickety residential head of household or
interior designer. In commercial work, the straightforward
business relationship with the commercial end user appears to
be coveted. Ease of installation is also a key attraction, with
corporate wiring often able to run in drop ceilings.
More than one in every three integration companies did at
least one installation in the bar/restaurant/club market over
the past 12 months.
Hottest Commercial
Equipment Areas
1. Lighting Fixtures & Controls
2. Cybersecurity
3. Video Surveillance/Security
4. AV Teleconferencing
5. Enterprise Networks
6. Digital Signage
7. Building Automation
8. Projection Mapping
9. Live Sound
10. Distributed AV
Lighting, cybersecurity and video surveillance/physical
security were by far
the leaders in terms of what equipment
categories dealers expect to be hot.
8 Primary Commercial Business
Challenges
1. Competitive bidding
2. Maintaining cashflow
3. Non-traditional working hours
4. Inadequate or restrictive RFPs
5. Gearing up enough manpower for
large project
6. Tying up manpower for prolonged
time period
7. Tight installation window
8. Lacking training on commercial gear
Besides often being a low-bidder situation,
commercial projects can also tie up
manpower or require lots of technicians
on the jobsite all at once to complete the
job quickly.
7 Favorite Elements of
Commercial Work
1. Larger projects = more revenue
2. No picky homeowner to
deal with
3. Easier installation
4. More profitable
5. Clearly defined scope of work
6. Higher likelihood of selling
service agreement
7. Getting paid quickly
There is a lot to like about migrating
into commercial projects for residential
integrators.
34 | CE Pro August 2022
cepro.com
http://www.cepro.com

CE Pro August 2022

Table of Contents for the Digital Edition of CE Pro August 2022

CE Pro August 2022 - Intro
CE Pro August 2022 - Bellyband 1
CE Pro August 2022 - Bellyband 2
CE Pro August 2022 - Cover1
CE Pro August 2022 - Cover2
CE Pro August 2022 - 1
CE Pro August 2022 - 2
CE Pro August 2022 - 3
CE Pro August 2022 - 4
CE Pro August 2022 - 5
CE Pro August 2022 - 6
CE Pro August 2022 - 7
CE Pro August 2022 - 8
CE Pro August 2022 - 9
CE Pro August 2022 - 10
CE Pro August 2022 - 11
CE Pro August 2022 - 12
CE Pro August 2022 - 13
CE Pro August 2022 - 14
CE Pro August 2022 - 15
CE Pro August 2022 - 16
CE Pro August 2022 - 17
CE Pro August 2022 - 18
CE Pro August 2022 - 19
CE Pro August 2022 - 20
CE Pro August 2022 - 21
CE Pro August 2022 - 22
CE Pro August 2022 - 23
CE Pro August 2022 - 24
CE Pro August 2022 - 25
CE Pro August 2022 - 26
CE Pro August 2022 - 27
CE Pro August 2022 - 28
CE Pro August 2022 - 29
CE Pro August 2022 - 30
CE Pro August 2022 - 31
CE Pro August 2022 - 32
CE Pro August 2022 - 33
CE Pro August 2022 - 34
CE Pro August 2022 - 35
CE Pro August 2022 - 36
CE Pro August 2022 - 37
CE Pro August 2022 - 38
CE Pro August 2022 - 39
CE Pro August 2022 - 40
CE Pro August 2022 - 41
CE Pro August 2022 - 42
CE Pro August 2022 - 43
CE Pro August 2022 - 44
CE Pro August 2022 - 45
CE Pro August 2022 - 46
CE Pro August 2022 - 47
CE Pro August 2022 - 48
CE Pro August 2022 - 49
CE Pro August 2022 - 50
CE Pro August 2022 - 51
CE Pro August 2022 - 52
CE Pro August 2022 - 53
CE Pro August 2022 - 54
CE Pro August 2022 - 55
CE Pro August 2022 - 56
CE Pro August 2022 - 57
CE Pro August 2022 - 58
CE Pro August 2022 - 59
CE Pro August 2022 - 60
CE Pro August 2022 - 61
CE Pro August 2022 - 62
CE Pro August 2022 - 63
CE Pro August 2022 - 64
CE Pro August 2022 - Cover3
CE Pro August 2022 - Cover4
https://www.nxtbook.com/emerald/cepro/october_2022
https://www.nxtbook.com/emerald/cepro/september_2022
https://www.nxtbook.com/emerald/cepro/august_2022
https://www.nxtbook.com/emerald/cepro/july_2022
https://www.nxtbook.com/emerald/cepro/june_2022
https://www.nxtbook.com/emerald/cepro/may_2022
https://www.nxtbook.com/emerald/cepro/april_2022
https://www.nxtbook.com/emerald/cepro/march_2022
https://www.nxtbook.com/emerald/cepro/february_2022
https://www.nxtbook.com/emerald/cepro/january_2022
https://www.nxtbook.com/emerald/cepro/december_2021
https://www.nxtbook.com/emerald/cepro/november_2021
https://www.nxtbook.com/emerald/cepro/october_2021
https://www.nxtbook.com/emerald/cepro/september_2021
https://www.nxtbook.com/emerald/cepro/august_2021
https://www.nxtbook.com/emerald/cepro/july_2021
https://www.nxtbook.com/emerald/cepro/june_2021
https://www.nxtbook.com/emerald/cepro/may_2021
https://www.nxtbook.com/emerald/cepro/cepro_april_2021
https://www.nxtbookmedia.com