CE Pro August 2022 - 4

From the Editor
by Arlen Schweiger
Some Aspirational Sales
& Marketing Advice
" We've
designed
Audio Advice Live
to be an event
unlike any other
we know of. ... Our
goal is to create
a rising tide for
everyone. " -
Scott Newnam,
Audio Advice
HAVE YOU RETURNED to welcoming people
for open-house nights, exclusive customer
appreciation events or other VIP happenings
at your showroom? The pandemic essentially
put a two-year pause on these types of fun
- and potentially profitable - evenings that
many integrators staged, often in partnership
with leading electronics brands and/or local
like-minded businesses.
In late 2019, just before COVID struck, I
attended a Music Matters event at veteran
integrator Audio Advice's Raleigh, N.C., showroom.
The decades-old company, founded
by Leon Shaw and led by CEO Scott Newnam
(Audio Advice also has a Charlotte-area
location), had spent years honing its popular
Music Matters events down to a science,
tweaking everything from what kind of food
and drink to serve to how to most efficiently
handle the parking situation.
Well, after a hiatus like everyone else, Audio
Advice is bringing back customer events in a
big way. I plan on checking out the company's
Audio Advice Live taking place August 19-21
- it's a multi-day event encompassing a full
weekend's worth of activities. In fact, it's not
even being staged at the Raleigh showroom,
which resides on a thoroughfare among car
dealerships and furniture stores on the city's
outskirts, but rather at a Sheraton in the heart
of downtown.
" Every year we had to expand the duration
Arlen Schweiger is
executive editor of
CE Pro. He can be
reached at
arlen.schweiger@
emeraldx.com and
@ArlenSchweiger
of the [Music Matters] event to handle the
number of consumers coming to the event.
Even then, we didn't have room for all of the
brands that wanted to participate, " Newnam
explains. " We also felt that there was demand
for a large consumer show in the Southeast.
We ultimately concluded that the best
solution was for us to create a large consumer
show ourselves. "
The Audio Advice Live participants read
like a who's who of venerable AV brands. The
weekend will feature presentations and dem4
| CE Pro August 2022
os from a roster that has 50+ brands including
companies such as Anthem, Paradigm, Sony,
KEF, Klipsch, Marantz, Bowers & Wilkins,
GoldenEar, Kaleidescape, McIntosh, Harman
Luxury Audio, Epson and many more.
" We've designed Audio Advice Live to be
an event unlike any other we know of, " Newnam
says. " First, it's targeted at consumers.
There are great audio shows like AXPONA;
what differentiates Audio Advice Live is that
in addition to audio systems, it will have full
home theaters, turntables, and headphones.
I'm particularly excited about seeing some
of the products companies are bringing that
may be once-in-a-lifetime to experience for
many people. "
Naturally, the preparation for such an event
has been a major undertaking with several
challenges, too. " The logistics of booking
rooms, coordinating with brands, launching a
registration website, and all of the details is
massive, " Newnam says. " Our goal is to create
a rising tide for everyone [in the industry]. "
The event is the latest feather in Audio
Advice's marketing and promotions cap.
Although it has long been the area's marquee
name, Newnam and team continue to hammer
away at sales & marketing with social media
presence, content production via YouTube,
timely email newsletters and more.
I started receiving emails after Music Matters,
and I couldn't help but notice that many
show up coinciding with key brands' product
launches - often with an Audio Advice " firstlook "
video highlighting features.
If one follows Audio Advice on Facebook,
scrolling through their feed will find
head-turning photos accompanied by
detailed descriptions of home theater projects.
It's exactly the type of posting to get
noticed by people who want to learn how
they can have that in their own homes.
Tell me about your unique sales & marketing
success stories, I'd love to hear them.
cepro.com
http://www.cepro.com

CE Pro August 2022

Table of Contents for the Digital Edition of CE Pro August 2022

CE Pro August 2022 - Intro
CE Pro August 2022 - Bellyband 1
CE Pro August 2022 - Bellyband 2
CE Pro August 2022 - Cover1
CE Pro August 2022 - Cover2
CE Pro August 2022 - 1
CE Pro August 2022 - 2
CE Pro August 2022 - 3
CE Pro August 2022 - 4
CE Pro August 2022 - 5
CE Pro August 2022 - 6
CE Pro August 2022 - 7
CE Pro August 2022 - 8
CE Pro August 2022 - 9
CE Pro August 2022 - 10
CE Pro August 2022 - 11
CE Pro August 2022 - 12
CE Pro August 2022 - 13
CE Pro August 2022 - 14
CE Pro August 2022 - 15
CE Pro August 2022 - 16
CE Pro August 2022 - 17
CE Pro August 2022 - 18
CE Pro August 2022 - 19
CE Pro August 2022 - 20
CE Pro August 2022 - 21
CE Pro August 2022 - 22
CE Pro August 2022 - 23
CE Pro August 2022 - 24
CE Pro August 2022 - 25
CE Pro August 2022 - 26
CE Pro August 2022 - 27
CE Pro August 2022 - 28
CE Pro August 2022 - 29
CE Pro August 2022 - 30
CE Pro August 2022 - 31
CE Pro August 2022 - 32
CE Pro August 2022 - 33
CE Pro August 2022 - 34
CE Pro August 2022 - 35
CE Pro August 2022 - 36
CE Pro August 2022 - 37
CE Pro August 2022 - 38
CE Pro August 2022 - 39
CE Pro August 2022 - 40
CE Pro August 2022 - 41
CE Pro August 2022 - 42
CE Pro August 2022 - 43
CE Pro August 2022 - 44
CE Pro August 2022 - 45
CE Pro August 2022 - 46
CE Pro August 2022 - 47
CE Pro August 2022 - 48
CE Pro August 2022 - 49
CE Pro August 2022 - 50
CE Pro August 2022 - 51
CE Pro August 2022 - 52
CE Pro August 2022 - 53
CE Pro August 2022 - 54
CE Pro August 2022 - 55
CE Pro August 2022 - 56
CE Pro August 2022 - 57
CE Pro August 2022 - 58
CE Pro August 2022 - 59
CE Pro August 2022 - 60
CE Pro August 2022 - 61
CE Pro August 2022 - 62
CE Pro August 2022 - 63
CE Pro August 2022 - 64
CE Pro August 2022 - Cover3
CE Pro August 2022 - Cover4
https://www.nxtbook.com/emerald/cepro/october_2022
https://www.nxtbook.com/emerald/cepro/september_2022
https://www.nxtbook.com/emerald/cepro/august_2022
https://www.nxtbook.com/emerald/cepro/july_2022
https://www.nxtbook.com/emerald/cepro/june_2022
https://www.nxtbook.com/emerald/cepro/may_2022
https://www.nxtbook.com/emerald/cepro/april_2022
https://www.nxtbook.com/emerald/cepro/march_2022
https://www.nxtbook.com/emerald/cepro/february_2022
https://www.nxtbook.com/emerald/cepro/january_2022
https://www.nxtbook.com/emerald/cepro/december_2021
https://www.nxtbook.com/emerald/cepro/november_2021
https://www.nxtbook.com/emerald/cepro/october_2021
https://www.nxtbook.com/emerald/cepro/september_2021
https://www.nxtbook.com/emerald/cepro/august_2021
https://www.nxtbook.com/emerald/cepro/july_2021
https://www.nxtbook.com/emerald/cepro/june_2021
https://www.nxtbook.com/emerald/cepro/may_2021
https://www.nxtbook.com/emerald/cepro/cepro_april_2021
https://www.nxtbookmedia.com