CE Pro August 2022 - 7

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PHOTOS COURTESY OF SOUNDVISION LLC
Renovation Overcomes Obstacles to
Become Premier Destination
The space took roughly a year to upfi t after SoundVision took
occupancy, says chief operating offi cer Michelle Ferlauto.
It is supplemented by a 2,200-square-foot warehouse that
includes Service and Engineering departments. Among the
renovation challenges, progress slowed due to supply chain
issues and the integrator even called an audible when it came
to one area. " Originally, we had wanted to incorporate a Full
Swing golf simulator and went on the waiting list for a demo
unit. After several months, we made the decision to repurpose
that space into a training area, which has been a phenomenal
asset for us to hold lunch-and-learns with area trade
partners, " Ferlauto explains. SoundVision has hosted several
VIP client and trade events in the new space. " The COVID
years have made it diffi cult for people to connect on a social
level. It has been a blessing to reconnect in person, " she says.
Custom Channel Trends, Podcast Studio
Share Spotlight
Friendly design, lighting fi xtures, window treatments, outdoor
options and even a studio were integrated. " Zach Simpson,
our VP of Design, wanted to incorporate a true lifestyle design
and aesthetic. Frederick Laderer, one of our other Systems Designers,
has an extensive background in interior design and he
was able to make our showroom relatable as a home versus a
commercial space with a bunch of black boxes, " Ferlauto says.
The exterior features Origin Acoustics and Ambisonic audio
systems plus WAC lighting. Indoors, music rocks from MartinLogan
electrostats, Bowers & Wilkins towers, and architectural
speakers. Meanwhile, sales & marketing has been boosted by
SoundVision's recently launched podcast and working with a
local media company that brings in clients to the studio for
conducting its own podcast interviews. " This provides an opportunity
for more exposure, " she adds. " A full podcast studio
with video capability in a space like ours is unique. "
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August 2022 CE Pro | 7
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CE Pro August 2022

Table of Contents for the Digital Edition of CE Pro August 2022

CE Pro August 2022 - Intro
CE Pro August 2022 - Bellyband 1
CE Pro August 2022 - Bellyband 2
CE Pro August 2022 - Cover1
CE Pro August 2022 - Cover2
CE Pro August 2022 - 1
CE Pro August 2022 - 2
CE Pro August 2022 - 3
CE Pro August 2022 - 4
CE Pro August 2022 - 5
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CE Pro August 2022 - Cover3
CE Pro August 2022 - Cover4
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https://www.nxtbook.com/emerald/cepro/december_2021
https://www.nxtbook.com/emerald/cepro/november_2021
https://www.nxtbook.com/emerald/cepro/october_2021
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https://www.nxtbook.com/emerald/cepro/august_2021
https://www.nxtbook.com/emerald/cepro/july_2021
https://www.nxtbook.com/emerald/cepro/june_2021
https://www.nxtbook.com/emerald/cepro/may_2021
https://www.nxtbook.com/emerald/cepro/cepro_april_2021
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