CE Pro April 2021 - 11

gave the KBIS designers a taste of some
trending smart home technologies.
Kordon Vaughn, Control4's VP marketing, campaigns and creative, used a fun
video showing how he can interact with the
Chime Video Doorbell remotely using the
company's Smart Home OS. He explained
how the device can integrate with other
smart technology in a home, display video on touchscreens, be programmed for
events to happen when motion detection
occurs, and lock/unlock with other interactions right from the app.
" It's the first video doorbell engineered to
work with all of that technology in today's
homes, " Vaughn said, and gave a plug for
partnering with the custom channel. " Start
by finding a smart home pro in that area, or
go to Control4 and find a dealer, and they
will help create the smart home. "
For Brondell, the coronavirus pandemic certainly put demand for IAQ
squarely in its sights, and president Steve
Scheer told the Design Bites attendees

HGTV personality Darren Keefe (top left) welcomed Control4's Kordon Vaughn to discuss the
Chime Video Doorbell and field a question from " Design Hound " Sarah Wilson.

how its AG+ technology has been proven
to capture and eliminate ≥99.9% of the
COVID-19 (SARS-CoV-2) virus within
15 minutes, and the only non-enterprise
air purification system to do so.

" People are feeling a loss of control as
we combat an invisible enemy, " Scheer
said. " How can we bring back normalcy?
This question led Brondell in search of
new technology. "

Brinks Drops 'Security' from Name in Brand Refresh
BRINKS HOME SECURITY, one of
the largest home security and alarm
monitoring companies in North America,
has announced a corporate transformation that includes a brand makeover. The
company has dropped " security " from its
moniker and now goes by Brinks Home.
Over the past year the company has
brought in new executive leadership,
improved corporate culture, implemented
a centralized Transformation Office, and
leveraged enterprise data and research to
redefine its business and brand strategy,
according to the announcement.
The changes have included all aspects
of the organization, with the goal of providing a best-in-class experience for its
customers and partners in North America
and Puerto Rico.
" Our mission is simple, it's peoplecentric. The changes are all-encompassing, from our senior leadership team, who
bring diverse perspectives to the table and
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C2104 pp10-12 Pulse.indd 11

Brinks Home will include a tagline,
" Security for Life, " as part of the overhaul.

challenge us to think outside the box in
terms of what we offer to both our customers, and our partners, to our Transformation Office, which helps us leverage
data as we make decisions, " states Brinks
Home CEO William Niles.
As part of the transformation, Brinks
Home says it has built an enterprise data
platform to leverage advanced analytics and
machine learning, overhauled the brand
strategy, as well as the look and feel of its
marketing, messaging and value statements.
The company enlisted agency partner HUGE to defi ne the new strategy
and identity, which will be implemented
across all channels, including advertising,

online presence, and other print and digital media.
Along with the updated company
name, the brand refresh will include an
updated logo and the trademarked tagline, " Security for Life, " which the company says will help begin to illustrate
the changes it has undergone all the way
down to the service level.
" This is the start of a new beginning for us - the brand strategy we've
developed will serve as our guiding light
throughout the organization for years to
come, " says Krystle Craycraft, vice president marketing, Brinks Home.
As part of the phase one brand strategy
effort, the company has refreshed internal messaging, updated employee benefits, implemented cross-functional teams
for brand transformation initiatives, and
founded employee resource groups. Additional initiatives will be rolled out in 2021
and beyond.
APRIL 2021 CE Pro

11

3/10/21 2:42 PM


http://www.cepro.com

CE Pro April 2021

Table of Contents for the Digital Edition of CE Pro April 2021

CE Pro April 2021 - 1
CE Pro April 2021 - Cover1
CE Pro April 2021 - Cover2
CE Pro April 2021 - 1
CE Pro April 2021 - 2
CE Pro April 2021 - 3
CE Pro April 2021 - 4
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