CE Pro April 2021 - 22

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CE NEWS
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AUDIO+VIDEO

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interview

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Zee Hakimoglu,
President & CEO,
ClearOne

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With the
impact of the coronavirus
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reshaping the way people work,
how is a company like ClearOne helping
people to make the shift?

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▷▷ ClearOne
perceived early on in the

pandemic that a work-from-home (WFH)
trend was going to become greatly accelerated and thatResimercial
in all likelihood, distributed
hybrid work and learn environments were
going to become the new normal. Having said that, the company also understood that not everyone would have access
to a systems integrator to help bring an
enterprise-quality work experience to their
home office - where it was badly needed.
That's why we created Aura, a curated
line of good, better and best audio, video
and (combined) audio-video solutions that

level or in a home office, scaled and optimized for each environment.
With the introduction of the ClearOne
Aura product line, we plan to build out a
lineup of solutions for residential spaces.
Most recently, we introduced the ClearOne
UNITE 10 webcam and the UNITE 50 4K
PTZ (pan/tilt/zoom) auto-framing camera.
More video and audio products will follow.
Will ClearOne expand its dealer base
to work with integrators whose
expertise is in the residential market?

▷▷ We believe several of our home office

solutions are ideally suited for many of the
CEDIA dealers who service the residential
market. We will continue to add home office
solutions to our Aura residential portfolio

" Great AV technology is essential for conferencing
and collaboration whether at the enterprise level
or in a home office, scaled and optimized for each
environment. With the introduction of the ClearOne
Aura product line, we plan to build out a lineup of
solutions for residential spaces. "
take the guesswork out of improving a professional's work from home environment.
We see Aura doing for remote working
professionals what home theaters did for
entertainment 15 years ago.
Going forward, will ClearOne be
developing products designed for
residential applications?

▷▷ We absolutely plan to broaden our

solutions portfolio for residential applications. These new products will derive from
our exceptionally innovative new commercial solutions as they are introduced. Great
AV technology is essential for conferencing
and collaboration whether at the enterprise

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C2104 pp22 Q&A.indd 22

so residential dealers can capitalize on this
global emerging market, where solutions
will get even more powerful and sophisticated. Many of our solutions are targeted
for high-performance professionals who will
want to duplicate their professional, office
AV experience at home, while preserving
aesthetics, performance and ease of use.
What's the biggest challenge for a
company that has traditionally
served corporate enterprise types as it
enters residential?

▷▷ The fundamental value propositions
to serve residential users versus commercial enterprise users are really no differ-

Zee Hakimoglu says ClearOne's Aura line
features easy ceiling mounting for discreet
aesthetics in a home.

ent - performance, price and support are
common to both. This mantra is core to
ClearOne's corporate DNA, no matter the
user. The challenges relate to marketing
our value proposition to an audience who
may not be familiar with ClearOne or the
direct benefit of a well-equipped professional home office. However, this challenge
is always present for many prosumer technologies which migrate from the enterprise
to the home environment. By introducing
a curated and field-proven lineup of residential solutions that are easy to use and
scaled for the home office, the marketing is
much easier because the solutions are true
to our mission.
Can you elaborate on products that
could be adapted for home use?

▷▷ The entire ClearOne Aura product line
has been adapted to offer remote workers
" good, better and best " options. The Aura
Xceed BMA is a very powerful Beamforming Microphone Ceiling Array that includes
all the advanced AEC (acoustic echo cancellation), noise cancellation and other
processing to provide impeccable room
coverage while giving the freedom to move
[about]. It includes a ceiling surface mount
assembly to easily install. Aesthetics are very
important, and the Aura line is very discreet
mounted on the ceiling.

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3/10/21 2:50 PM

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CE Pro April 2021

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