CE Pro April 2021 - 44

2021

CE FEATURE
QUEST FOR QUALITY AWARDS

continued success. -Russ Hoffman, VP,
Training and Technical Support, URC

Nortek Control/
Elan/2GIG Dealer
Protection

▷ GOLD: Crestron

Ensuring our dealers are up-to-date and
knowledgeable of our offerings ensures for
expertly installed projects. -John Clancy,
VP, Residential, Crestron

▷ SILVER: SnapAV/Control4

Nothing beats experience. Which is why
our education program is focused on
providing techs with hands-on practice as
much as possible. Even with the challenges for in-person learning around the
COVID-19 pandemic, we quickly pivoted
to make courses accessible virtually and
still have some " hands-on " experience.
In our Control4 Automated Programmer Certification course, techs connect
remotely to real equipment and build
projects. We did a major update to our
Professional Network Administrator Certification (PCNA), which provides physical
equipment for techs to use while taking
the online courses. And then, we held a
huge number of webinars where we asked
participants to use existing equipment
and software to learn while following
along with us. Our mantra is that to be an
expert, you have to remain a student. -
Rus Rasmussen, Senior Director, Worldwide
Education, SnapAV
SnapAV/Control 4 Training Programs

2021 SILVER WINNER

BEST DEALER PROGRAMS/
INCENTIVES

▷ PLATINUM: Nortek/Elan/2GIG

Our mission is to deliver market leading programs and to always be ahead
of the curve for our dealers. We enable
customers to buy the key products they
need for their jobs from one company,
simplifying their order process and vendor interactions, and saving time, labor
44

CE Pro APRIL 2021

C2104 pp36-54 Q4Q.indd 44

2021 GOLD WINNER

and resources. This is an honor for us, as
we work hard to offer the best rebates
in the industry, and two premium dealer
levels in addition to VIR. Our programs
are geared to help increase margins and
maximize dealer buying power. -Jeff
Costello, VP of Sales, Nortek Control

▷ GOLD: SnapAV/Control4

We've found that keeping laser-like focus
on doing what is right for our partners
enables us to create lasting value and
strengthen our relationships. Enabling
price protection across our product portfolio is one example where we aren't afraid
to invest to ensure dealers enjoy healthy
and sustainable margins, free from outside
interests looking to devalue their business
model. -Ryan Marsh, EVP, Sales, SnapAV

▷ SILVER: Sonance

Sonance warranty on speakers is lifetime.
They replaced a 12-year-old pair of indoor
speakers for us no problem. -Verbatim
comment from reader

adapted to the dealer's brand position,
profit and growth goals. We focus diligently on the implementation of protection
programs in the real world and how they
translate to the dealer and their clients in
terms of value coupled with performance.
Focused efforts have been applied to
tamp down online reselling and maintain
proper price points. It's a proud moment
for us that our dealers have independently selected us as worthy of this coveted
award. -Richard Pugnier, VP of Marketing,
Nortek Control

▷ SILVER: Savant

The Savant store is designed to offer our
dealers best-in-class quoting, purchasing,
and upgrade experiences including delivering immediate quotes for custom-built
product like fixtures and shades. We are
also proud to work with partners like Netgear and USAI Lighting, who have created
product SKUs only available through Savant
helping to protect dealer margin. -George
Katsiris, VP Product Evangelist, Savant

BEST DEALER PROTECTION
POLICIES

BEST SOCIAL MEDIA PRESENCE

▷ PLATINUM: Crestron

Ring strives to connect with our customers
across social media channels, and we're
committed to building a relationship with
our community. Our goal is to educate
customers about Ring devices through real
use cases, safety tips, and product news
on social media. We're fortunate that our
customers love sharing their experiences
with us, and we love sharing these stories
and videos of their positive Ring experiences. -Ring

Putting our dealers and their customers first
is what separates Crestron from everyone
else. -John Clancy, VP, Residential, Crestron

▷ GOLD: Nortek Control/Elan/2GIG

Dealers tell us the difference between our
margin and sales programs and similar
offerings from other vendors all comes
down to one thing: while other programs
look good on paper, they often cannot be

▷ PLATINUM: Ring

www.cepro.com

3/10/21 3:07 PM


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CE Pro April 2021

Table of Contents for the Digital Edition of CE Pro April 2021

CE Pro April 2021 - 1
CE Pro April 2021 - Cover1
CE Pro April 2021 - Cover2
CE Pro April 2021 - 1
CE Pro April 2021 - 2
CE Pro April 2021 - 3
CE Pro April 2021 - 4
CE Pro April 2021 - 5
CE Pro April 2021 - 6
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CE Pro April 2021 - Cover3
CE Pro April 2021 - Cover4
https://www.nxtbook.com/emerald/cepro/november_2022
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https://www.nxtbook.com/emerald/cepro/september_2022
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https://www.nxtbook.com/emerald/cepro/april_2022
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https://www.nxtbook.com/emerald/cepro/november_2021
https://www.nxtbook.com/emerald/cepro/october_2021
https://www.nxtbook.com/emerald/cepro/september_2021
https://www.nxtbook.com/emerald/cepro/august_2021
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