CE Pro April 2021 - 56

Where Is the

OUTDOOR MARKET
HEADING?

COURTESY PHANTOM SCREENS

HERE

CE RESEARCH
OUTDOOR TECHNOLOGY DEEP DIVE STUDY

TOPIC HERE

47% of integrators report COVID-19 helped boost their
outdoor tech installation business in 2020. The average
number of installations stays at 10, with the median
outdoor project price rising to $7,024. BY JASON KNOTT

w

HEN THE COVID-19

pandemic first hit in the
spring of 2020, many
residential construction
projects halted. Consumers were rightfully anxious about having
tradespeople inside their homes for fear of
catching the deadly virus. But that anxiety was much lower about having workers
doing outdoor projects. Indeed, nearly half
of custom integration companies (47%) say
that the coronavirus lockdown helped boost
their business for installing outdoor technology either slightly or substantially.
But there is an even-more-telling statistic that shows how much COVID-19
affected the outdoor market in 2020. Half
of all outdoor projects were standalone
56

CE Pro APRIL 2021

C2104 pp56-72 Outdoor Tech Deep Dive.indd 56

jobs in which the integrator was specifically called upon to do the technology for
the exterior alone. That is up substantially
from 2019, when 37% of all outdoor projects were standalone.
The increase is a signal that clients were
looking to expand their entertainment or
living/kitchen space (or even their home
office area) to the outdoors during the pandemic and were accepting of having essential workers in their yards.
Finally, one more tidbit that points to
the influence of the pandemic on the outdoor market. More than half of all outdoor projects in 2020 (50.3%) included
the deployment of network equipment,
presumably a wireless access point. Obviously, the extension of an Internet connec-

tion outdoors is not just for the purpose of
having a Zoom call from the poolside or
back patio, but pre-pandemic that would
have been a much rarer situation.
Those are just a few interesting pieces
of data gleaned from the 2021 CE Pro
Outdoor Technology Deep Dive Study.
The exclusive research covers a wide range
of topics, including numbers of projects,
price points, types of equipment being
installed, predictions for 2021, most-used
brands and the biggest challenges facing
the market.

AVERAGE PRICE INCHES UP;
NUMBER OF JOBS
REMAINS STEADY

The average number of outdoor technology
projects remained level in 2020 compared
to 2019, with dealers reporting performing
an average of 10 outdoor projects in 2020.
As a comparative, according to the 2021
CE Pro State of the Industry Study, dealers did an average of 55 total installations
(both indoor and outdoor) in 2020.
www.cepro.com

3/10/21 3:13 PM


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CE Pro April 2021

Table of Contents for the Digital Edition of CE Pro April 2021

CE Pro April 2021 - 1
CE Pro April 2021 - Cover1
CE Pro April 2021 - Cover2
CE Pro April 2021 - 1
CE Pro April 2021 - 2
CE Pro April 2021 - 3
CE Pro April 2021 - 4
CE Pro April 2021 - 5
CE Pro April 2021 - 6
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CE Pro April 2021 - Cover3
CE Pro April 2021 - Cover4
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