CE Pro April 2021 - 58

EXCLUSIVE RESEARCH
OUTDOOR TECHNOLOGY DEEP DIVE STUDY

OUTDOOR TECH
FAST FACTS
10 - Median number of outdoor
projects performed per integration
company in 2020
$7,024 - Median price point for
an outdoor project in 2020, up 4%
from last year
50% - Percentage of outdoor
projects that were standalone,
or not part of an interior project
7% - Percentage of integration
companies in which every one
of their outdoor projects was
independent of the technology
inside the home

Meanwhile, the median price point
for an outdoor installation rose a modest
4% in 2020 to $7,024, up slightly from
$6,734 in 2019. Breaking that down a bit
further, just under 10% of outdoor projects were small in scope, garnering integrators less than $1,000 for both equipment and labor. But as dealers know,
outdoor projects can sometimes grow to
rival large-scale indoor jobs. About 5% of
all outdoor projects last year cost more
than $100,000 and of those 2% of them
were more than a half-million dollars.
For 2021, CE pros expect they will be
able to continue to command a premium
for their outdoor work and will do larger projects. More than one-third (35%)
believe their average price for an outdoor
job will increase this year, while nearly twothirds expect job size and prices to remain
flat. Only 2% anticipate price pressures or
doing smaller outdoor jobs in 2021.
And the momentum for outdoor technology installations, from audio to video to
networking to lighting, continues. A strong
majority of dealers predict their outdoor
business will grow this year, with 62% saying they expect to do more outdoor installations or revenues in 2021. Integrators
always tend to be optimistic no matter what
the circumstances are. Heading into 2020,
there was an even higher percentage of inte58	

OUTDOOR TECHNOLOGIES INSTALLED IN 2020
Percent of Outdoor Projects that Include:

65%

Audio

50%

Networking/Control

46%

Security/Surveillance

41%

Video

32%

Landscape Lighting
Furnishings/Structures

15%

Awnings/Shades/Shutters

14%

Audio is the most common
subsystem in an outdoor job,
but the percentage of projects
with networking gear rose
greatly in 2020, likely as homeowners sought improved and
expanded Internet connectivity
outside due to the pandemic.

A Uniquely Superior Concert-Quality
Outdoor Audio System

For homeowners in pursuit of a great outdoor audio experience from the luxury of their own open-air living space, Coastal
Source recently released its long-anticipated 12.0 Line Source
Bollard speaker- an elevated form follows function audio
system that truly goes the distance.
The newly launched ground plane Line Source speaker
takes full advantage of line array technology for higher volume and fidelity over exceptionally long distances, offering
unmatched coverage of hi-fi sound in a progressive outdoor
acoustic system. It utilizes patent pending variable wavelength
technology to further enhance typical line array performance
with constant coverage of near-field (4 to 12 feet), mid-field (12 to 36 feet) and far-field
(36 to 100 feet) listening areas. No other outdoor speaker comes close to covering
outdoor expanses with the power and fidelity of the Line Source Bollard.
With the Line Source speaker, Coastal Source finds itself at the intersection of art
and technology with its well-designed outdoor audio system. The speaker's integrated high power bandpass subwoofer fills out the frequency range and its incredible efficiency is matched with 1,000W power handling to make this speaker a true
outdoor marvel.
Coastal Source has embraced the small-batch nature of this line by extending a
meticulous, concierge-level approach that carries through to delivery. Inside their
dedicated audio lab, their New Jersey-based factory pro team ensures that every
piece of the system is calibrated to realize optimal, reliable performance that aligns
with their deep-rooted product standards. It includes visually inspecting all drivers
and thoroughly testing and calibrating every component down to the Uni-Connect
cables, before shipping a system.
Integrators will recognize the innovative thinking that's at the heart of every
Coastal Source product, and for those who love Coastal Source's 10.0 3-Way Ellipse
Bollard and wanted more of everything, the 12.0 Line Source Bollard speaker system
takes outdoor audio far beyond the conventional.
To schedule a demo of this turnkey, high performance outdoor audio system,
contact Coastal Source at 800-719-1996.

CE Pro 	 APRIL 2021	www.cepro.com

C2104 pp56-72 Outdoor Tech Deep Dive.indd 58

3/10/21 3:13 PM
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CE Pro April 2021

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