CE Pro April 2021 - 62

EXCLUSIVE RESEARCH
OUTDOOR TECHNOLOGY DEEP DIVE STUDY

door loudspeakers being installed include
rock speakers (15% of projects), planter
speakers (13%) and even in-pool/underwater speakers (6%). Outdoor amplifiers are
deployed in 13% of jobs, while 15% of the
time dealers are installing outdoor soundbars in combination with an outdoor TV.
According to survey respondents, the
top brands being used in outdoor audio
are Sonance/James Loudspeaker, Coastal
Source, Klipsch, JBL, Sonos, Episode/
SnapAV, Origin Acoustics/Ambisonic,
Bowers & Wilkins, Bose, Jamo, Definitive
Technology, TIC and Terra Speakers.
As noted, the deployment of networking equipment for backyards leapt up in
the past year, with just over half of all exterior jobs (50.4%) including network-related gear such as wireless access points and/
or cell phone signal boosters. As more of us
had Work from Home and/or Learn from
Home situations, the need for strong connectivity became vital for outdoors just as
much as indoors.
According to survey respondents, the
top brands being used in outdoor networking installations are Araknis/SnapAV, Control4/Pakedge, Luxul/Legrand, Access Networks, Ubiquiti, Cisco/Meraki, Netgear,
SureCall, Wilson Electronics and Eero.
Security and video surveillance technologies remain a staple of exterior projects.
A little less than half (46%) of all outdoor
jobs last year included the deployment of
surveillance gear. In exactly half of those
surveillance installations, dealers also
installed security lighting.
According to survey respondents, the top
brands being used in outdoor video surveillance/security are Luma/SnapAV, Ring,
Hikvision, Elk Products, Elan/Nortek,
Sony, Honeywell, Clare Controls, Leviton,
Northern Video, Vivotek and GW Security.
Looking at the outdoor video category,
large-format display options have certainly been given a boost in the past several
years with the acquisition of SunBrite by
SnapAV and the entry of Samsung into the
market with its Terrace TV. According to
the study, 41% of all outdoor projects last
year included a video entertainment element, whether that be an outdoor TV, an
enclosure or a video projector/screen.
62	

2021 OUTLOOK FOR
OUTDOOR BUSINESS

2020 END-USER COST FOR
OUTDOOR PROJECTS

$50,001+

$25,001$50,000

Down

4%

6%

6%

$15,001$25,000

5%

$10,001$15,000

No Change

34%

Up

62%

10%

$7,501$10,000

19%

Integrators expect increased demand
for outdoor technology installations to
continue in 2021.

Less than
$1,000
10% $1,001$2,500

7%

$2,501-$5,000

17%

$5,001-$7,500

20%

The median price point for an outdoor
project in 2020 was $7,024, up 4% from
the previous year. At the high end, 2% of
projects were over $500,000.

Use Unique Speaker Designs to Differentiate
Your Outdoor Offering
K-array designs unique professional audio
solutions for a variety of applications in both
the professional and residential loudspeaker
markets. Operating in the heart of Tuscany,
where architecture has had a profound effect
on Italian culture, K-array believes that while
sound is what makes an experience, it should
remain invisible and not affect the aesthetics of a venue or residence.
Based on the founders' passionate pursuit of high-quality audio in smaller, elegant
and lightweight solutions, K-Array has proven that good sound does not need to only
come from large bulky speakers. Their state-of-the-art loudspeakers are made of
premium materials like stainless steel and aluminum which renders them extremely
resistant even when deployed in tough weather conditions including marine-based
environments. 
The internal components of their speakers are specially treated to repel water
making them ideal for outdoor installations where ordinary speakers would corrode
over time. They are also impenetrable by foreign objects such as dust, dirt or sand. In
fact, many K-array residential installations are in and around high-end homes in
tropical environments.
These premium products are available in sleek black and an elegant white to
make a subtle statement, while using any RAL color code to perfectly match the surrounding environment is available as customization.
Additionally, a range of high-quality luxury finishes made of precious materials
allows you to further adapt solutions to your projects. For instance, 24K gold exudes
extravagance and brushed or polished stainless-steel finishes can be selected to give
the product a chameleon-like ability to reflect surrounding surfaces and blend in with
the background. k-array.com

CE Pro 	 APRIL 2021	www.cepro.com

C2104 pp56-72 Outdoor Tech Deep Dive.indd 62

3/10/21 3:13 PM


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CE Pro April 2021

Table of Contents for the Digital Edition of CE Pro April 2021

CE Pro April 2021 - 1
CE Pro April 2021 - Cover1
CE Pro April 2021 - Cover2
CE Pro April 2021 - 1
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