CE Pro December 2021 - 11

came up. That is not good.
So obviously improved SEO
is vital. CEDIA should be first
thing that comes up when
someone wants to install
technology in their home.
Right now, consumers just go
to YouTube. People need to
know that being certified is
important and know to look
for that. They shouldn't be
watching YouTube videos of
some guy tearing into walls. "
One way he plans to
increase the exposure is to
work with other organizations
to help spread the message
of CEDIA certification.
Another goal of his is
to continue the strides in
workforce development that
CEDIA has already initiated.
" We don't just need to
bring an increasing number of
people into the industry, but
we need to look to increase
the diversity of those coming
into the industry. We need
to find new ways to attract
new voices and new faces
to the industry. There is
an amazing opportunity in
this industry right now. The
custom installation industry
has a great story to tell, " he
says.
Dan Ferrisi Named Editor-inChief
of Commercial Integrator
DAN FERRISI, a veteran journalist who has been covering the
commercial AV space for 18 years, has joined CE Pro sister
publication Commercial Integrator as the new editor-in-chief.
Ferrisi began his career at Sound & Communications, an industry
trade publication, back in 2004, including the past four
years as editor. He also had a six-year stint as editor of The
Music & Sound Retailer.
" I couldn't be more excited
The former editor of Sound
& Communications joins
CE Pro sister publication CI
to lead editorial team.
to be joining Commercial
Integrator as its new editor-in-chief, "
says Ferrisi. " CI's
mission of helping integrators
run their businesses more effectively
is essential in these
dynamic, ever-evolving times.
I look forward to leading
what is already a top-notch
editorial team, and we're
collectively committed to
growing and maintaining CI's
strong reputation as a digital and print leader. "
Launched in 2011, Commercial Integrator is the leading online
and print resource for the commercial AV and IT integration
industry. The website and publication cover technology
trends, business management and operations, and installation
applications. The editorial team is based in Framingham,
Mass. Ferrisi will work from his home in New York.
cepro.com
Nationwide Marketing Group,
Azione Unlimited Join Forces
TWO OF THE CUSTOM INTEGRATION industry's leading
buying groups - Nationwide Marketing Group, which serves
appliance, electronics, custom integrators, furniture, bedding
and outdoor living retailers; and Azione Unlimited, serving
custom integrators and manufacturers - have merged " to
form the most capable and results driven whole home platform, "
according to the announcement from the groups.
" What really gets me jazzed about this merger is the size,
strength and vitality of our combined organization - and
the potential that it creates for our dealers moving forward, "
says Richard Glikes, founder of Azione Unlimited. " From
marketing expertise and data analysis to credit card savings
and finance programs, Nationwide brings so many compelling
offerings to our dealers. I'm thrilled that our dealers
now have access to a suite of tools and programs that's
unmatched in this industry. "
By merging with Nationwide, Azione Unlimited's 250+
dealers receive immediate access to a wealth of business
and financial benefits, including company healthcare programs,
extended service and warranty programs, digital and
marketing solutions, and more.
In addition, Azione Unlimited dealers can now access
PriMetrix, a performance insights platform packed with data
and metrics that can help propel their businesses.
For Nationwide's custom integration dealers, Azione
Unlimited brings experience and efficiencies in the custom
integration channel that will enable Home Technology
Specialists Nationwide (HTSN) members to streamline and
improve their businesses, including talent acquisition tools,
existing relationships within the interior designer and architect
communities, and more.
Nationwide and Azione are working to develop new programs
for all dealers, including in-market referral programs
between the groups' members. Azione Unlimited staff will
continue to operate out of Chester Springs, Pa., and Azione
Unlimited and HTSN dealers can continue to call on their
regular points of contact.
Members of the big buying groups will benefit from a
wealth of shared resources.
December 2021 CE Pro | 11
http://www.cepro.com

CE Pro December 2021

Table of Contents for the Digital Edition of CE Pro December 2021

CE Pro December 2021 - Presentation Page
CE Pro December 2021 - Cover1
CE Pro December 2021 - Cover2
CE Pro December 2021 - 1
CE Pro December 2021 - 2
CE Pro December 2021 - 3
CE Pro December 2021 - 4
CE Pro December 2021 - 5
CE Pro December 2021 - 6
CE Pro December 2021 - 7
CE Pro December 2021 - 8
CE Pro December 2021 - 9
CE Pro December 2021 - 10
CE Pro December 2021 - 11
CE Pro December 2021 - 12
CE Pro December 2021 - 13
CE Pro December 2021 - 14
CE Pro December 2021 - 15
CE Pro December 2021 - 16
CE Pro December 2021 - 17
CE Pro December 2021 - 18
CE Pro December 2021 - 19
CE Pro December 2021 - 20
CE Pro December 2021 - 21
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CE Pro December 2021 - 24
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CE Pro December 2021 - 45
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CE Pro December 2021 - Cover3
CE Pro December 2021 - Cover4
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