CE Pro December 2021 - 16

INTERVIEW
Audio+Video
Ken Welty
Director of Laser TV, Hisense USA
What is Hisense doing to develop products that appeal
to today's consumers?
We like to be straightforward with our approach to consumers
and give them exactly what they are looking for - great
picture, high quality, high performing products at a reasonable
price. For example, we're offering ULED on more of our models
along with more upgrades across a range of pricing. We also
know that bigger screens are in demand, so we are offering
bigger screen sizes, technology like Quantum Dot and ultrahigh-speed
HDMI as well.
Content is key, so our latest TVs come equipped with the
top streaming services and we also ensure our latest TVs all
come with some level of smart home integration and connectivity
such as Google Assistant. These features appeal
to a wider audience, especially as many have been at home
over the past year and are continuously updating their home
settings and entertainment systems.
Hisense has been a strong proponent of ultra-shortthrow
(UST) projection; why should dealers present these
types of solutions?
Projectors have only recently become more mainstream as
they're either super expensive and reserved for those that can
afford a home theater, or they're used as a novelty item for a
backyard movie night on a bedsheet. UST projectors and Laser
TVs have changed the projector space. They were pricey a
few years back when they first came to market, but now with
many manufacturers on their 2nd, 3rd and 4th model releases,
the category has grown with some very affordable options.
Projectors, especially UST laser projectors, can be an everyday
driver for home entertainment - they work in well-lit
rooms, they're super simple to set up, they've got built-in
sound, and smart platforms with all the streaming channels.
Everything that used to be difficult or inconvenient about
projectors has been addressed with the advent of Laser TV
and the tech is getting better every year. Not only is Laser TV,
like Hisense's, able to reach color spectrums that OLED and
LED cannot (i.e. 107% of the BT.2020 color space) providing
the highest quality picture, it also minimizes the issue and
constraints consumers would have trying to set up a 100-inch
TV. Hanging a 100-to-120-inch TV isn't feasible for the average
consumer and the TV uses a lot of energy which can add up.
For people who want a bigger and better home entertainment
16 | CE Pro December 2021
experience, eventually, the traditional LED/OLED will have its
limitations, whereas Laser TV brings the cinema-quality picture
and experience without the hassle.
Hisense targets gamers with products such as the U7G,
U8G and U9DG series. What makes these attractive to
gaming applications?
Gamers want all of the latest specs and features - HDMI
2.1, high refresh rates, low input lag, great picture quality with
smooth motion, etc., so they can eke out every bit of performance
from their PC or gaming console. We specifically included
these features in the products to really elevate the gaming
experience. Additionally, FreeSync Premium makes it a great
option for PC and console games that utilize this feature.
" Everything that used to
be difficult or inconvenient
about projectors has been
addressed with the advent of Laser
TV and the tech is getting better
every year. "
These features bring players instant response times, minimal
motion blur and halo effects, and immersive surround sound.
Additionally, it features upgraded picture quality including
a 120Hz refresh rate. Both the U7G and U8G feature IMAX
enhanced, Filmmaker Mode, Dolby Vision IQ and HDR10+/
HDR10/HLG for even better and brighter picture. They also
feature audio enhancements such as Dolby Atmos, eARC and
comes WiSA Ready so gamers can have that immersive experience
they typically seek when playing.
What are some benefits of the Android TV platform to
stream AV content, and why did Hisense choose it?
Android TV is a robust platform that allows users to access
more than 5,000 games and apps. Built-in Chromecast offers
even more options for people who want to stream content
from their phones, tablets, or laptops. We want to make it
as easy as possible for consumers to access their preferred
content and Android TV has been a great solution for that. We
have a long-standing relationship with Android TV and have
used it on our ULED TVs for years.
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CE Pro December 2021

Table of Contents for the Digital Edition of CE Pro December 2021

CE Pro December 2021 - Presentation Page
CE Pro December 2021 - Cover1
CE Pro December 2021 - Cover2
CE Pro December 2021 - 1
CE Pro December 2021 - 2
CE Pro December 2021 - 3
CE Pro December 2021 - 4
CE Pro December 2021 - 5
CE Pro December 2021 - 6
CE Pro December 2021 - 7
CE Pro December 2021 - 8
CE Pro December 2021 - 9
CE Pro December 2021 - 10
CE Pro December 2021 - 11
CE Pro December 2021 - 12
CE Pro December 2021 - 13
CE Pro December 2021 - 14
CE Pro December 2021 - 15
CE Pro December 2021 - 16
CE Pro December 2021 - 17
CE Pro December 2021 - 18
CE Pro December 2021 - 19
CE Pro December 2021 - 20
CE Pro December 2021 - 21
CE Pro December 2021 - 22
CE Pro December 2021 - 23
CE Pro December 2021 - 24
CE Pro December 2021 - 25
CE Pro December 2021 - 26
CE Pro December 2021 - 27
CE Pro December 2021 - 28
CE Pro December 2021 - 29
CE Pro December 2021 - 30
CE Pro December 2021 - 31
CE Pro December 2021 - 32
CE Pro December 2021 - 33
CE Pro December 2021 - 34
CE Pro December 2021 - 35
CE Pro December 2021 - 36
CE Pro December 2021 - 37
CE Pro December 2021 - 38
CE Pro December 2021 - 39
CE Pro December 2021 - 40
CE Pro December 2021 - 41
CE Pro December 2021 - 42
CE Pro December 2021 - 43
CE Pro December 2021 - 44
CE Pro December 2021 - 45
CE Pro December 2021 - 46
CE Pro December 2021 - 47
CE Pro December 2021 - 48
CE Pro December 2021 - 49
CE Pro December 2021 - 50
CE Pro December 2021 - 51
CE Pro December 2021 - 52
CE Pro December 2021 - 53
CE Pro December 2021 - 54
CE Pro December 2021 - 55
CE Pro December 2021 - 56
CE Pro December 2021 - 57
CE Pro December 2021 - 58
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CE Pro December 2021 - Cover3
CE Pro December 2021 - Cover4
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