CE Pro December 2021 - 31

that, he opened a third car
stereo-only location, and
over the next many years, he
built another store in 1991,
closed a store, and got out
of car stereo to concentrate
on custom and residential
technologies.
" Things were going well,
but all along I really wanted
to be in Chesterfield
Valley, which had become
a gigantic retail Mecca, so
in 2016 when we finally
found the right building,
we had a blank slate and a
bigger space to create the
total shopping experience
we always wanted, " Young
says. " The store is great. The
front area highlights popular
name brand audio and video,
priced right, that allows us
to compete with Best Buy
and the like to match our
new slogan, 'Better Price/
Better Advice.'
" In the old store, we had
lost focus on our audio sales
in favor of custom, so we
have now re-committed
to audio with three audio
sound rooms, several dedicated
theater rooms, a major
outdoor AV area and a fully
merchandised home-within-a-store
with a kitchen,
dining, family and outdoor
rooms where we also host
parties for local charities and
builders and produce our
own events. "
Today, The Sound Room
has 40 employees and
the main focus is still on
streamlining operations. The
company recently created a
special Builders Team with a
team leader and dedicated
account managers and support
staff toward that end,
Young says.
" This worked so well
that we have now created
two more teams, one for
custom and one for retail
cash-and-carry, and four
support teams, with the
goal to shorten and simplify
the decision-making process
throughout the company, "
he says.
Reflecting on his 38 years
in business, Young opines, " I
love that I got to grow up in
such a young industry and
meet so many of the audio
pioneers like Saul Marantz,
Paul Klipsch and Noel Lee.
For us, the passion is still on
the audio/video side of the
company.
" I actually feel an obligation
to succeed for both our
customers and our quality
vendors, " he continues,
" because where else would
customers go to experience
the thrill of hearing a great
song on a great stereo in
the right environment? It's
convenient and pleasant to
live with lighting, shading
and temperature control,
but that's not the stuff of
goosebumps. " CE Pro
DEBORAH SMITH GROUP
specializes in brand
development, marketing,
web design, video and TV
campaigns and strategic
planning initiatives for
any size company.
Call 617-739-9877;
DeborahSmithGroup.com
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cepro.com
December 2021 CE Pro | 31
http://www.DeborahSmithGroup.com http://www.cepro.com

CE Pro December 2021

Table of Contents for the Digital Edition of CE Pro December 2021

CE Pro December 2021 - Presentation Page
CE Pro December 2021 - Cover1
CE Pro December 2021 - Cover2
CE Pro December 2021 - 1
CE Pro December 2021 - 2
CE Pro December 2021 - 3
CE Pro December 2021 - 4
CE Pro December 2021 - 5
CE Pro December 2021 - 6
CE Pro December 2021 - 7
CE Pro December 2021 - 8
CE Pro December 2021 - 9
CE Pro December 2021 - 10
CE Pro December 2021 - 11
CE Pro December 2021 - 12
CE Pro December 2021 - 13
CE Pro December 2021 - 14
CE Pro December 2021 - 15
CE Pro December 2021 - 16
CE Pro December 2021 - 17
CE Pro December 2021 - 18
CE Pro December 2021 - 19
CE Pro December 2021 - 20
CE Pro December 2021 - 21
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CE Pro December 2021 - Cover3
CE Pro December 2021 - Cover4
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