CE Pro December 2021 - 52

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TIPS | EDUCATION & EVENTS | DISTRIBUTION
Strateres Dealer
Development Expo
Draws New EnglandArea
Integrators
175 Northeast CE pros gather for two
days of intense training from 11 suppliers
during October rep event in Connecticut.
By Jason Knott
INTEGRATORS ACROSS the
Northeast have been waiting
to see each other - and
their key suppliers - face
to face for nearly two years.
Well, the wait is officially
over as New England rep firm
Strateres held its first-ever
Dealer Development Expo,
attracting 175 integrators
from across the region for
two days of training.
The event was held in
October at the Mystic Marriott
Hotel & Spa in Groton,
Conn., and drew dealers up
from New York and down
from as far as Maine, New
Hampshire and Vermont.
" Everyone has been
hibernating for two years
due to COVID. We wanted
to have a regional event that
everyone could feel comfortable
attending and get
some training, " says Peter
Dyroff, principal of Strateres,
a leading New England-area
manufacturers' rep. " Most
integrators haven't had
any new training in 2 years
52 | CE Pro December 2021
because they haven't been
traveling, not to mention the
vendors haven't been traveling
either. Training is not the
same via Zoom. We are very
training-centric. That has
always been one of our key
differentiators. "
The event featured two
days of jam-packed training
from 11 vendors: Lutron,
Sony, Josh.ai, Kaleidescape,
Leon, Legrand AV, Monitor
Audio, Coastal Source,
RePure, Salamander Designs
and Séura.
Topics covered included
intelligent lighting, home
theater, voice control,
outdoor audio, lighting
design, indoor air quality,
water quality management,
connecting with designers,
and more. The sessions had
limited capacities to maintain
social distancing, and a ballroom
adjacent to the training
rooms had table-top exhibits
from each supplier.
Outside the Marriott,
Coastal Source had its
traveling demo van, and
Strateres had its own Coastal
Source demo van set up.
There was also an outdoor
theater featuring Coastal
Source audio where evening
receptions were held.
" We have never done this
before, " says Dyroff. " We
have only held Sony line
shows in the past. Many
dealers think training is a
hassle and a waste of time,
so most of them are under-trained.
In some cases,
they devalue training because
its hasn't been quality
training. Too many times
they have attended manufacturers
training that was
done by someone who was
just reading off a PowerPoint
that that person didn't even
create. The dealer walks out
thinking, 'I just wasted 4
hours of my day on that.' "
That is why the event
was so focused on providing
quality training. " I only want
to do things in the best way
possible. I want to set the
bar high, " remarks Dyroff.
Strateres recently hired
Jeff Rogers as its education
and training manager. Rogers,
who spent years at URC,
Savant and Tweeter, put together
the slate of sessions.
Dyroff has also engaged with
Bruce Clark of Kaleidolight
as the " Lighting Sherpa " for
Strateres.
cepro.com
Veteran rep Peter Dyroff (above) says training is Strateres'
differentiator in the market. Vendors showcased products as
well, such as Noah Kaplan and Caitlin Parker of Leon Speakers
highlighting their latest design-centric products.
http://www.Josh.ai http://www.cepro.com

CE Pro December 2021

Table of Contents for the Digital Edition of CE Pro December 2021

CE Pro December 2021 - Presentation Page
CE Pro December 2021 - Cover1
CE Pro December 2021 - Cover2
CE Pro December 2021 - 1
CE Pro December 2021 - 2
CE Pro December 2021 - 3
CE Pro December 2021 - 4
CE Pro December 2021 - 5
CE Pro December 2021 - 6
CE Pro December 2021 - 7
CE Pro December 2021 - 8
CE Pro December 2021 - 9
CE Pro December 2021 - 10
CE Pro December 2021 - 11
CE Pro December 2021 - 12
CE Pro December 2021 - 13
CE Pro December 2021 - 14
CE Pro December 2021 - 15
CE Pro December 2021 - 16
CE Pro December 2021 - 17
CE Pro December 2021 - 18
CE Pro December 2021 - 19
CE Pro December 2021 - 20
CE Pro December 2021 - 21
CE Pro December 2021 - 22
CE Pro December 2021 - 23
CE Pro December 2021 - 24
CE Pro December 2021 - 25
CE Pro December 2021 - 26
CE Pro December 2021 - 27
CE Pro December 2021 - 28
CE Pro December 2021 - 29
CE Pro December 2021 - 30
CE Pro December 2021 - 31
CE Pro December 2021 - 32
CE Pro December 2021 - 33
CE Pro December 2021 - 34
CE Pro December 2021 - 35
CE Pro December 2021 - 36
CE Pro December 2021 - 37
CE Pro December 2021 - 38
CE Pro December 2021 - 39
CE Pro December 2021 - 40
CE Pro December 2021 - 41
CE Pro December 2021 - 42
CE Pro December 2021 - 43
CE Pro December 2021 - 44
CE Pro December 2021 - 45
CE Pro December 2021 - 46
CE Pro December 2021 - 47
CE Pro December 2021 - 48
CE Pro December 2021 - 49
CE Pro December 2021 - 50
CE Pro December 2021 - 51
CE Pro December 2021 - 52
CE Pro December 2021 - 53
CE Pro December 2021 - 54
CE Pro December 2021 - 55
CE Pro December 2021 - 56
CE Pro December 2021 - 57
CE Pro December 2021 - 58
CE Pro December 2021 - 59
CE Pro December 2021 - 60
CE Pro December 2021 - 61
CE Pro December 2021 - 62
CE Pro December 2021 - 63
CE Pro December 2021 - 64
CE Pro December 2021 - Cover3
CE Pro December 2021 - Cover4
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https://www.nxtbook.com/emerald/cepro/february_2022
https://www.nxtbook.com/emerald/cepro/january_2022
https://www.nxtbook.com/emerald/cepro/december_2021
https://www.nxtbook.com/emerald/cepro/november_2021
https://www.nxtbook.com/emerald/cepro/october_2021
https://www.nxtbook.com/emerald/cepro/september_2021
https://www.nxtbook.com/emerald/cepro/august_2021
https://www.nxtbook.com/emerald/cepro/july_2021
https://www.nxtbook.com/emerald/cepro/june_2021
https://www.nxtbook.com/emerald/cepro/may_2021
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