CE Pro December 2021 - 54

Channel
IN BRIEF
Parasol Launches Parasol+
Dealer Program
PARASOL HAS ANNOUNCED its Parasol+ program aimed
at helping its dealers grow. The company explains the newly
announced dealer support program is the result of dealers
asking for more Do It For Me (DIFM) services in recent months
as installation workloads increase and excess time to implement
new initiatives is scarce.
" We're excited to offer our dealers turnkey marketing, sales,
billing and back-office development solutions, " says Ted Bremekamp,
co-founder, director of operations, Parasol. " We want to
send a clear message to our dealers that we hear you loud and
clear. "
According to the company, Parasol dealers can now choose
from a menu of commonly requested services, provided by a
carefully curated group of industry experts that include:
Marketing: Through its exclusive relationship with MC Group,
Parasol boasts that it is taking the guesswork out of building
out a killer RMR marketing engine. Dealers can subscribe to MC
Group's lineup of consulting, marketing collateral and ongoing
accountability check-ins aimed at taking them from '0 to profitable'
in as little as 90 days.
Business Process Improvement: Parasol is partnering with
IntegrateU to enable dealers to sign up for an onsite or virtual
visit by experts aimed at developing a plan to improve business
performance to drive their RMR generation efforts. All offerings
include weekly or monthly check-ins ensuring plans don't sit on
the shelf and collect dust.
HTA Teams with Interior
Designer Society
THE HOME TECHNOLOGY ASSOCIATION (HTA) - the
resource for qualified and professional home technology professionals
- has announced a mutually-beneficial collaboration
initiative with the IDS (Interior Designer Society).
Through this new arrangement, HTA will provide IDS members
access to HTA's robust library of educational resources, including
articles, webinars, and videos that have proven beneficial in edu54
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CE Pro December 2021

Table of Contents for the Digital Edition of CE Pro December 2021

CE Pro December 2021 - Presentation Page
CE Pro December 2021 - Cover1
CE Pro December 2021 - Cover2
CE Pro December 2021 - 1
CE Pro December 2021 - 2
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CE Pro December 2021 - Cover3
CE Pro December 2021 - Cover4
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