CE Pro December 2022 - 25

WILL MICROLED REPLACE
PROJECTION-BASED TECHNOLOGY?
WHEN microLEDS FIRST HIT THE SCENE, the obvious application was to
bring the technology to rooms with high ambient light. But the technology
is slowly finding its way into dark, dedicated theater rooms, such as Clive
Davis' solution done by Architechnology Designs.
It's a trend that Harry Patz Jr., senior vice president and general manager
for the Display Division at Samsung Electronics America, is seeing.
" With the customizable display options available today, there is no
longer a one-size-fits-all approach when it comes to defining an entertainment
space, " says Patz. " Samsung's The Wall provides a sophisticated
centerpiece to luxury homes and businesses thanks to its state-of-the-art
modular microLED display technology. It is an iconic piece of technology
that is the perfect fit for an industry legend like Clive Davis. "
That trend is why Samsung recently launched The Wall Residential, along
with The Wall All in One, which comes as defined SKUs in either 110- or
146-inch 2K or 4K versions. Patz says The Wall's ability to products true
blacks with 4K and 8K upscaling and a 120MHz refresh rate make it a premium
product for watching movies and sports even in a darkened theater.
According to Ernie Wohlleben of Architechnology Designs, the speed
come here and they love it here. We create
a good culture. I treat them as family, " adds
Wohlleben.
New Event Center Opening
Architechnology Designs' latest maneuver
is a new 5,000-square-foot showroom in a
prime area of real estate on the north shore
of Long Island. The showroom, which Wohlleben
refers to as an " event center, " is due to
open in January 2023.
" It is going to be off the charts, " he contends.
" We'll have a working chef's kitchen,
a full bar and a lounge. There will be a Lutron
Ketra demo on steroids with circadian
rhythm lighting. It will be integrated with
Josh.ai voice control creating a boutique,
high-end showroom experience center that
we can use as a full event space. It's going
to be agnostic, our company name is not
going to be on the front of it because I want
Lutron and others to hold events there. It's
going to be a real special place, not just a
place to look at video and listen to audio. "
With planned events such as chef nights,
wine tastings, Tequila & Turntables, Vino &
Vinyl, exotic car nights and more, the event
center is just the right place for Architechnology
Designs to take its next evolutionary
step. CE Pro
cepro.com
of the unit in terms of powering up was a key element for the Clive Davis
application.
" Prior to the transformation, Davis' home was equipped with an antiquated
home theater projection system that was not working properly, was consistently
unreliable and extremely slow to start up, " says Wohlleben. " Several
actions had to be performed for the projector screen to come down, which
took nearly 20 minutes before Davis could start watching a movie. "
The image quality in Davis' home theater also suffered with the lack of
true deep blacks and vivid color. Short, high-contrast images reflected on
the screen when light entered the room, making it difficult to live up to
today's standards.
The Wall's ease of operation makes it an attractive solution to the luxury
home LED market. For Davis, it provides the kind of customized, over-thetop
experience his guests expect with an easy-to-navigate interface that
allows him to easily turn the display on and off with the touch of a button.
" We're seeing some high-net-worth individuals who may not be the
highest net worth individuals interested in it. We're also seeing it democratize
down to replacements for LCD-based videowalls, " says Patz.
He admits The Wall is more suitable for high-ambient light environments,
but notes " sometimes when you build something, you don't totally know
where it will go. " He says Samsung is seeing manifestations of The Wall for
clients who want to brighten a room for the winter, and other applications
in control rooms and home studios.
" The power of the light to change the aesthetics of a given room or a
given property is pretty exciting. Now we're scaling down a bit to hit a
wider swath of the market and we're seeing so many wonderful use cases, "
he notes, adding that recently a celebrity sister who has a reality show purchased
The Wall for her home, and then one of the other celebrity sisters
immediately bought one for her home also.
" When folks buy it and see it, it proliferates. We're very excited and
thankful for the custom installation channel, and look forward to having
some massive growth in this business together, " comments Patz.
December 2022 CE Pro | 25
http://www.Josh.ai http://www.cepro.com
CE Pro December 2022

Table of Contents for the Digital Edition of CE Pro December 2022
