CE Pro December 2022 - 57

IN BRIEF
Home Technology Association
Celebrates 5 Years
THE HOME TECHNOLOGY ASSOCIATION (HTA) is celebrating
its fifth anniversary this year. In its five years, HTA has
expanded with hundreds of HTA Certified integrators in the
U.S. and Canada.
The HTA has also forged alliances with prestigious associations
and organizations from adjacent trades, including
AIBD (American Institute of Building Design), ASID (American
Society of Interior Designers), IDS (Interior Design
Society), NAHB (National Association of Home Builders),
NARI (National Association of the Remodeling Industry),
and NKBA (National Kitchen & Bath Association). These
alliances help bridge the gap between the design-build and
integration communities and make HTA Certified integration
firms the go-to resource for interior designers, architects,
builders, and specifiers.
ADI Opens New ECD
Branch in Austin
ADI GLOBAL DISTRIBUTION, a wholesale distributor of
security, AV and low-voltage products, has announced the
opening of a new branch location in Austin, Texas, for its
recently acquired Electronic Custom Distributors (ECD)
business.
The company says the expanded footprint provides cusIn
its short time, HTA has certified hundreds of integrators
in North America.
HTA's ongoing education and content contribution to these
trade associations creates a more natural and easily navigable
pathway from their membership to HTA Certified integration
firms and HTA Supporting Brands. It is also helping to build
member confidence in specifying technology into projects and
partnering with the right integrator for each project.
" What really drives us is doing everything in our power
to change how integrators are brought to new construction
and remodeling projects. Integrators decry being brought to
the project too late to do their best work, and we all know
how nobody wins when this happens, " says Josh Christian,
Home Technology Association CEO. " The HTA is serving as
the bridge association between the best integrators and
architects, interior designers, and contractors, educating
them on why it is in their best interests to engage a qualified
integrator at the earliest stage in their process and as often
as possible. "
Also of note is the significant success of the HTA Supporting
Brand program, with more than 50 of the top smart home
technology manufacturers on board supporting their mission.
HTA Supporting Brands have the unique opportunity to speak
to the top integration firms and designers, architects, builders,
and specifiers via HTA's social media, email campaigns, webinars,
and other digital marketing activities.
cepro.com
tomers with more services, support and immediate availability
to a fully stocked assortment of AV and Smart home
products. The new Electronic Custom Distributors branch,
located at 3006 Longhorn Blvd., Ste. 107, Austin, TX 78758
(Phone: 512-692-8665), is located just minutes from its
previous location.
The branch occupies a 9,600-square-foot space, more than
double the size of its previous location, and includes additional
sales team members ready to serve customers. The new
expanded space features an open shopping concept where
dealers can participate in product demonstrations to see and
test the latest technology. Additionally, the branch features a
dedicated space for training and customers can expect quicker
service with local delivery, shipping options and 24-hour
pickup services.
To commemorate the grand opening, the new branch recently
hosted an open house celebration featuring numerous
supplier sponsors. ECD serves AV contractors across Texas,
Oklahoma, Louisiana and Arkansas.
Southeast Reps High-Tech
Network, Coresential Merge
HIGH-TECH NETWORK of Marietta, Ga., and Coresential
Inc., Residential Division from Charlotte, N.C., have joined
forces to form one of largest manufacturers representative
agencies serving the AV channel in the Southeastern U.S.
Covering North Carolina, South Carolina, Georgia, Mississippi,
Alabama, and Tennessee, this expanded organization
brings decades of experience and product expertise to this
territory.
" For over 40 years, High-Tech Network has represented
the most respected brands in the industry and that tradition
continues with the addition of the Coresential manufacturers
including Lutron Electronics, " says Rick Gaynor, president,
High-Tech Network.
Emily Matthews and Chip Salisbury, who both bring years
of experience selling Lutron in Georgia and Tennessee, are
also joining the new rep team. The newly expanded company
will operate as High-Tech Network.
December 2022 CE Pro | 57
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CE Pro December 2022

Table of Contents for the Digital Edition of CE Pro December 2022

CE Pro December 2022 - Presentation Page
CE Pro December 2022 - Cover1
CE Pro December 2022 - Cover2
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