CE Pro February 2022 - 14

Wellscapes
HEALTHFUL LIGHTING | AIR | WATER | SOUNDS | ECOSYSTEMS
'Future of Wellness'
Report Outlines
Rising Interest
& Potential
Opportunities
Consumers are ready and willing to
accept wellness technology solutions
as a part of their everyday lives, with
particular interest coming from fitness
tech and light therapy. By CE Pro Editors
IT'S NO SECRET THAT keeping
up with the latest trends
in technology can give integrators
a leg up on the competition,
and if a recent report
by Healthline Media is any
indication, wellness technology
is more popular than ever.
In fact, Americans can't get
enough of health and wellness
innovations according to " The
Future of Wellness Special
Report, " recently released by
the company.
The report dives into all
the action going on at the
intersection of technology,
health and wellbeing,
exploring perceptions and
adoptions around wellness
technology and innovations
so integrators and business
owners can identify new opportunities
within the field.
In general, consumers are
predominantly optimistic
about the benefits of wellness
technologies and innovations
14 | CE Pro February 2022
according to the consumer
responses found within
Healthline Media's research.
For instance:
91% of consumers said innovations
could improve
people's quality of life.
91% said innovations
could illuminate connections
between wellness,
bodies and minds.
79% were inspired by the
latest wellness technology
research.
77% felt as though health
innovations fit in well
with their lifestyle.
68% believed that health
innovation are essential
for living a holistic life
(this rate is significantly
higher among Millennials.
73% said that health
technologies and innovations
help people practice
sustainability (this rate is
significantly higher among
Black, Asian and Hispanic
Among the information dealers can leverage in Healthline
Media's wellness report (on healthlinemedia.com) is where
" gaps " may be between consumer interest and adoption.
respondents, as well as
Millennials and gen Z).
Those who have had experiences
with wellness technology
also often rated them
as " overwhelmingly positive "
(94% to 95%). Technologies
that had the most positive
interactions include:
Smart scales (71%)
Smart alarm clocks (75%)
Fitness trackers (72%)
Light therapy for mental
health (72%)
Also featured in the report
are several " gaps " where the
interest in new technologies
far surpasses the rate of
adoption throughout specific
demographics. While these
numbers are often hard to
rely on from a small business
standpoint, they can help AV
businesses by serving as indicators
of which populations
are more likely to be receptive
to cold calls, online sales
pitches, and in-home services.
For example:
52% of Black, Hispanic,
or Asian respondents
said they consider themselves
early adopters of
wellness technology;
however, adoption rates
for many new wellness
technologies were much
higher amongst white
respondents, suggesting
opportunities for more
inclusive messaging and
design that centers on
all experiences.
69% of respondents
said health and wellness
technologies are too expensive,
yet some of the
most consistently highly
used and best-known innovations
were low-cost
solutions like smartphone
apps. Dealers and
manufacturers can help
educate consumers on
wellness solutions for
their budget.
cepro.com
http://www.healthlinemedia.com http://www.cepro.com

CE Pro February 2022

Table of Contents for the Digital Edition of CE Pro February 2022

CE Pro February 2022 - Presentation Page
CE Pro February 2022 - Cover1
CE Pro February 2022 - Cover2
CE Pro February 2022 - 1
CE Pro February 2022 - 2
CE Pro February 2022 - 3
CE Pro February 2022 - 4
CE Pro February 2022 - 5
CE Pro February 2022 - 6
CE Pro February 2022 - 7
CE Pro February 2022 - 8
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CE Pro February 2022 - 20
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CE Pro February 2022 - Cover3
CE Pro February 2022 - Cover4
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