CE Pro February 2022 - 28

CE PROFILE | Atlanta Home Theater
25 Years Later ...
STRONGER
THAN EVER
Atlanta Home Theater builds solid reputation
through foundation of excellence in operations,
management and culture, while also becoming
a custom home builder. By Jason Knott
Quick Stats
Company: Atlanta Home
Theater with subsidiaries
Atlanta Elite Homes
& Atlanta MultiSports
Theaters
Location: Roswell, Ga.
Years in Business: 25
Number of Employees: 35
Specialty: Custom
design and installation
of residential indoor/
outdoor home theater,
home automation, lighting,
networking and security
solutions, gaming stations,
virtual reality suites, digital
simulators, complex room
build outs and system
remote monitoring.
FYI (One piece of advice
to another dealer): Force
failure. Embrace mistakes.
People come before
buttons, wires screens and
speakers. Team first, clients
second. " Where you cannot
go, you must. " -Yoda
A QUARTER CENTURY AGO, Scott
and Jennifer Ross were a young
idealistic couple with a grand vision of
creating the leading custom installation
company in the nation. And after 25 years,
the duo has certainly achieved that lofty goal
via its unmatched work ethic, energized
company culture, and a jaw-dropping
12,000-square-foot design center dubbed
" Swaybranch Castle " complete with secret
passages, a dungeon, and one of the most
expensive showroom theaters in existence.
In 2000, four years after the Rosses first
opened their doors, Atlanta Home Theater
became, and still is, the
youngest company ever to
win CEDIA's " Dealer of the
Year " award. That, combined
with the " Best Home Theater "
award in the $250,000
to $1,000,000 category,
earned them the covers of
CE Pro and other industry
publications that year.
More recently, the company
branched off to create its
own custom home building
company, its own wine label,
28 | CE Pro February 2022
and its own brand of multisports theaters
and gaming suites for residential and commercial
clients.
On the management and operations front,
Atlanta Home Theater has fostered a thriving
company culture that leads to long-tenured
team members, via special touches such as
its monthly Friday morning
meetings, its original team
approach to employee reviews
and its coveted annual
" Mystery Day. "
Scott was born with
a passion for sound and
technology. It snowballed
throughout high school and
while in the military and once
he completed his accounting
degree in 1993, he entered
the market first through the
lens of a regional consumer
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CE Pro February 2022

Table of Contents for the Digital Edition of CE Pro February 2022

CE Pro February 2022 - Presentation Page
CE Pro February 2022 - Cover1
CE Pro February 2022 - Cover2
CE Pro February 2022 - 1
CE Pro February 2022 - 2
CE Pro February 2022 - 3
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CE Pro February 2022 - Cover3
CE Pro February 2022 - Cover4
https://www.nxtbook.com/emerald/cepro/november_2022
https://www.nxtbook.com/emerald/cepro/october_2022
https://www.nxtbook.com/emerald/cepro/september_2022
https://www.nxtbook.com/emerald/cepro/august_2022
https://www.nxtbook.com/emerald/cepro/july_2022
https://www.nxtbook.com/emerald/cepro/june_2022
https://www.nxtbook.com/emerald/cepro/may_2022
https://www.nxtbook.com/emerald/cepro/april_2022
https://www.nxtbook.com/emerald/cepro/march_2022
https://www.nxtbook.com/emerald/cepro/february_2022
https://www.nxtbook.com/emerald/cepro/january_2022
https://www.nxtbook.com/emerald/cepro/december_2021
https://www.nxtbook.com/emerald/cepro/november_2021
https://www.nxtbook.com/emerald/cepro/october_2021
https://www.nxtbook.com/emerald/cepro/september_2021
https://www.nxtbook.com/emerald/cepro/august_2021
https://www.nxtbook.com/emerald/cepro/july_2021
https://www.nxtbook.com/emerald/cepro/june_2021
https://www.nxtbook.com/emerald/cepro/may_2021
https://www.nxtbook.com/emerald/cepro/cepro_april_2021
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