CE Pro February 2022 - 29

Scott and Jennifer Ross's Atlanta
Home Theater's " Swaybranch
Castle " showroom is a threestory,
12,000-square-foot
location with secret passages and
incredible demo areas.
electronics chain, then through employment
with two companies, considered at that time
to be Atlanta's best. But he came away disenchanted
with how clients were being treated,
the smoke-and-mirror approach and how
budgets were being distributed.
Meanwhile, Jennifer had earned a dual
degree in marketing and communications cutting
her teeth in human resources followed
by several years of recruiting high-level CEOs
and executives for " big six " consulting firms,
Coca-Cola and a scientific R&D firm. So,
combining Scott's accounting experience plus
audio and home theater knowledge with Jennifer's
marketing and communications savvy
they founded Atlanta Home Theater in 1996,
back when home theater was just evolving
from what had originally been a two-channel
audio-dominated industry.
" We wanted to run an honest business
and make our work matter, " recalls Jennifer.
cepro.com
" We wanted to crack the mystery of
which design strategies truly made the
biggest impact on system and sound
performance rather than blindly following
manufacturers' claims or simply selling for
margin. We wanted to operate with integrity
and win big and fairly to prove it could be
done in one of the fastest growing industries.
We had no children at the time and relished
every moment we could spend together
working ... and the hunger of potential
and success overtook us both. We never
looked up ... we were just having a good
time and success found us. "
25 Years of Evolution
Like many integrators who launch into
business, Atlanta Home Theater has
experienced many of the common growing
pains related to running a custom installation
company.
February 2022 CE Pro | 29
http://www.cepro.com

CE Pro February 2022

Table of Contents for the Digital Edition of CE Pro February 2022

CE Pro February 2022 - Presentation Page
CE Pro February 2022 - Cover1
CE Pro February 2022 - Cover2
CE Pro February 2022 - 1
CE Pro February 2022 - 2
CE Pro February 2022 - 3
CE Pro February 2022 - 4
CE Pro February 2022 - 5
CE Pro February 2022 - 6
CE Pro February 2022 - 7
CE Pro February 2022 - 8
CE Pro February 2022 - 9
CE Pro February 2022 - 10
CE Pro February 2022 - 11
CE Pro February 2022 - 12
CE Pro February 2022 - 13
CE Pro February 2022 - 14
CE Pro February 2022 - 15
CE Pro February 2022 - 16
CE Pro February 2022 - 17
CE Pro February 2022 - 18
CE Pro February 2022 - 19
CE Pro February 2022 - 20
CE Pro February 2022 - 21
CE Pro February 2022 - 22
CE Pro February 2022 - 23
CE Pro February 2022 - 24
CE Pro February 2022 - 25
CE Pro February 2022 - 26
CE Pro February 2022 - 27
CE Pro February 2022 - 28
CE Pro February 2022 - 29
CE Pro February 2022 - 30
CE Pro February 2022 - 31
CE Pro February 2022 - 32
CE Pro February 2022 - 33
CE Pro February 2022 - 34
CE Pro February 2022 - 35
CE Pro February 2022 - 36
CE Pro February 2022 - 37
CE Pro February 2022 - 38
CE Pro February 2022 - 39
CE Pro February 2022 - 40
CE Pro February 2022 - 41
CE Pro February 2022 - 42
CE Pro February 2022 - 43
CE Pro February 2022 - 44
CE Pro February 2022 - 45
CE Pro February 2022 - 46
CE Pro February 2022 - 47
CE Pro February 2022 - 48
CE Pro February 2022 - 49
CE Pro February 2022 - 50
CE Pro February 2022 - 51
CE Pro February 2022 - 52
CE Pro February 2022 - 53
CE Pro February 2022 - 54
CE Pro February 2022 - 55
CE Pro February 2022 - 56
CE Pro February 2022 - 57
CE Pro February 2022 - 58
CE Pro February 2022 - 59
CE Pro February 2022 - 60
CE Pro February 2022 - 61
CE Pro February 2022 - 62
CE Pro February 2022 - 63
CE Pro February 2022 - 64
CE Pro February 2022 - Cover3
CE Pro February 2022 - Cover4
https://www.nxtbook.com/emerald/cepro/november_2022
https://www.nxtbook.com/emerald/cepro/october_2022
https://www.nxtbook.com/emerald/cepro/september_2022
https://www.nxtbook.com/emerald/cepro/august_2022
https://www.nxtbook.com/emerald/cepro/july_2022
https://www.nxtbook.com/emerald/cepro/june_2022
https://www.nxtbook.com/emerald/cepro/may_2022
https://www.nxtbook.com/emerald/cepro/april_2022
https://www.nxtbook.com/emerald/cepro/march_2022
https://www.nxtbook.com/emerald/cepro/february_2022
https://www.nxtbook.com/emerald/cepro/january_2022
https://www.nxtbook.com/emerald/cepro/december_2021
https://www.nxtbook.com/emerald/cepro/november_2021
https://www.nxtbook.com/emerald/cepro/october_2021
https://www.nxtbook.com/emerald/cepro/september_2021
https://www.nxtbook.com/emerald/cepro/august_2021
https://www.nxtbook.com/emerald/cepro/july_2021
https://www.nxtbook.com/emerald/cepro/june_2021
https://www.nxtbook.com/emerald/cepro/may_2021
https://www.nxtbook.com/emerald/cepro/cepro_april_2021
https://www.nxtbookmedia.com