CE Pro February 2022 - 32

CE PROFILE
Atlanta Home Theater
ny's capability. The castle boasts eight theater
systems, 16 media zones, two conference
areas, five individual offices, six restrooms, an
elevator, and a grand stairwell that spills into
a lush, five-star lobby where a captive alien
peers at guests through the dungeon door.
Swaybranch Castle sits on the second-most
traveled road in Georgia on an acre of land in
the center of Roswell. The property is lined
with exotic cedars and other hardwood trees
amidst a pristinely groomed courtyard, complemented
by a concert-level outdoor audio
system surrounding the building. There is also a
beautifully landscaped nature trail which snugs
Willow Creek with resting benches where employees
retreat for lunch or to make personal
calls. On cool mornings the team sometimes
conducts their monthly morning meeting
around the fire pit where the trail ends bonding
over coffee and donuts in nature.
At night, colored LED lights illuminate the
building's exterior in seasonal hues while
the Atlanta Home Theater sign on the front
gleams in 14-karat gold. The Design Center,
with its unfathomable history, secret passageways,
large fleet of black Mercedes Sprinters
and 40+ parking spaces, is also a rented venue
for fundraisers and special events, as well as
a field trip destinations for local high schools
and universities. In the centrum, Scott hosts
several celebrity poker nights where players
who don't win take home a complimentary
bottle of 20th Anniversary wine.
Among the many showroom highlights ...
Executive Suite: Scott's office in the ExAmong
the many unique spaces
in Swaybranch Castle are Scott's
executive suite with a $15,000
desktop audio system, the Sound
Lab demo area showcasing McIntosh
and Sonus faber, and open
equipment racks that display the
team's attention to detail.
ecutive Suite area sports a $15,000 desktop
concert system and original stone fireplace
between two walls of windows overlooking
Roswell.
Engineering Bay: The glass-walled engineering
bay features nine, sound-treated,
rising Mac workstations canopied beneath
a jewel-tone celestial galaxy. Each workstation
is partitioned to minimize noise and its
three walls contain 12-inch acoustic squares
to eliminate simultaneous phone calls from
sounding like a marketing call center. When
the design engineers want to speak to one
another they simply lean their heads outside
of the sound treated cubby. There are over
1,000 individual acoustic squares in total
that took three days to glue in, rotating each
for aesthetics. The showroom also has two
functional kitchens, an employee lounge,
three training rooms, and the automated " client-only "
cosmic lavatory decked out with a
$12,000 sound system and a mirror TV behind
the sink, scrolling a reel of before-and-after
photos of some award-winning projects.
The Sound Lab: Fashioned in a masculine
and contemporary motif, the Sound Lab is a
multi-channel, audio-only experience with
$250,000 in gear referred to as " the ultimate
McIntosh and Sonus faber love affair. " There
are a variety speaker brands on display which
are rotated for comparison.
Blue Houdini: On the terrace level, Blue
Houdini is where CFO of 17 years Tiffany Barr,
" one of the hardest working women on the
32 | CE Pro February 2022
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CE Pro February 2022

Table of Contents for the Digital Edition of CE Pro February 2022

CE Pro February 2022 - Presentation Page
CE Pro February 2022 - Cover1
CE Pro February 2022 - Cover2
CE Pro February 2022 - 1
CE Pro February 2022 - 2
CE Pro February 2022 - 3
CE Pro February 2022 - 4
CE Pro February 2022 - 5
CE Pro February 2022 - 6
CE Pro February 2022 - 7
CE Pro February 2022 - 8
CE Pro February 2022 - 9
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CE Pro February 2022 - 19
CE Pro February 2022 - 20
CE Pro February 2022 - 21
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CE Pro February 2022 - 64
CE Pro February 2022 - Cover3
CE Pro February 2022 - Cover4
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